Content Strategies

Finding Your Why—Experts Weigh In On Masterful B2B Storytelling And Marketing Creativity

There was a recurring theme this year at The B2B Marketing Exchange, Demand Gen Report's annual conference—marketers must go back to their roots to understand why their businesses were formed in the first place to tell relatable, emotional stories with their content that aligns with their go-to-market strategies.

February 22, 2017
Written by Brian Anderson

5 Industry Experts Sound Off On B2B Content Challenges

Even though the content marketing landscape has evolved into a pivotal part of many B2B marketing strategies, there are still hurdles to overcome before the content can thrive. This infographic from Kapost shares insight into B2B challenges from five content marketing thought leaders, including Ann Handley, Michael Brenner and Ardath…

B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to research published by LookBookHQ. Engagement time with infographics — considered a short-form content asset to marketers — is 2 times longer than the engagement time with white papers. Blog post engagement time…

February 3, 2017
Written by Brian Anderson

15 Stats About Blogging And Content Marketing

Blogging is one of the many content marketing initiatives that can have a positive impact on a B2B business. Research shows that B2B companies that blog see 67% more leads per month than those that don’t. This infographic from Inbound Systems shares stats validating the positive impact blogging can have…

Influitive Launches Customer Story Generation Tool, Updates AdvocateHub Platform

Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company said can help users create content through customer use cases.

January 20, 2017
Written by Brian Anderson

Vidyard Launches ViewedIt Enterprise, Adds CRM Integration

Online video marketing software Vidyard announced ViewedIt Enterprise, an upgradeable package for its free video recording tool.

January 10, 2017
Written by Brian Anderson

4 Tips To Better Holiday Messaging And Campaigns

The holiday season is the time of the year when B2B marketers must ignore their product-centric habits when engaging with prospective customers. As the last few vacation days are being scheduled and teams hunker down to meet year-end goals, it’s going to be much harder to draw their attention. However, there ismuch B2B marketers can learn from some of the core holiday traditions.

December 21, 2016
Published in Blog
Written by Brian Anderson