Content Strategies

BuzzSumo Launches Question Analyzer For Content Production

BuzzSumo, a social media analytics and curation platform for content marketers, unveiled a new feature within its content discovery and insights platform that is designed to help content marketers search for questions being asked about topics that align to their business. The tool, called Question Analyzer, positions users to identify…

September 11, 2017
Written by Brian Anderson

HubSpot Unveils New SEO App To Help Identify Relevant Content Topics

HubSpot announced it has launched a new tool designed to help content marketers identify and validate topics that align with their prospects’ search and buying habits.

September 8, 2017
Written by Brian Anderson

Study: Marketers Missing The Mark On True Engagement With Buyers

New research from Marketo shows that while marketers say they are “engaging” buyers, they are still lacking true engagement and executive support. In fact, 82% of marketers believe they have a deep understanding of who they’re trying to reach, but more than half of buyers (56%) disagree.

August 28, 2017
Written by Klaudia Tirico

Why Is It So Hard To Create Personal Content?

I ask myself the above question far too often — and I go through A LOT of content while researching new story topics or potential news to share with all our loyal subscribers. Nothing upsets me more than coming across a “5 Innovative Ways To Boost Your Demand Gen Efforts” type E-book, in which these five “innovative” ways are blatantly specific features within the author’s main product offering.

August 9, 2017
Published in Blog
Written by Brian Anderson

What Can B2B Content Marketers Learn From Amazon Spark?

During my morning peruse through the latest tech announcements in the B2B marketplace, I often come across new technologies geared toward consumers that can have vast similarities in the B2B world.

July 19, 2017
Published in Blog
Written by Brian Anderson

Study: Less Than Half Of Marketers Have A Strategy For Managing Content As A Business Asset

Many content marketers believe their organization values content as an asset, according to research conducted by the Content Marketing Institute. However, while 92% of marketers view content as a business asset, only 46% of respondents have a documented strategy for managing their content as such.

July 13, 2017
Written by Matthew Halchak

Study: Majority Of Marketers Identify ‘High-Quality Content Creation’ As Top Reason For Success

Content marketers face steep competition and more aggressive goals in their quest for success, according to research conducted by NetLine, a content syndication and lead generation services provider. The research revealed that in the last year, 65% of campaigns excluded 17% of the active marketing audience, meaning many lower-ranking influencers were…

July 11, 2017
Written by Matthew Halchak