Content Strategies

Oracle Adds AI Features To Customer Experience Cloud

Oracle has updated its Customer Experience (CX) Cloud Suite with AI-powered features designed to help marketing and sales professionals improve the customer experience and boost business results through real-time behavioral insights, ad optimization and AI marketing management. The Cloud also includes enhanced campaign development and personalized loyalty programs for the…

April 10, 2018
Written by Elise Schoening

Cloudwords Partners With Vidyard To Offer Localized, Multilingual Video Content

Cloudwords, a marketing globalization platform, has teamed up with video platform Vidyard to release multilingual video content capabilities.

April 3, 2018
Written by Elise Schoening

Attention Marketers: Your Content Marketing Strategy Is Shortsighted

Calling all marketers: it’s time to abandon an outdated mindset around content marketing and embrace change. For the last ten years, we’ve been inundated with the term “content marketing.” While it seems to mean something different to everyone, we can all agree that when it comes to using content marketing…

April 2, 2018
Written by Randy Frisch, Uberflip

SiriusDecisions Reveals Winners Of The 2018 ROI Awards

SiriusDecisions has announced the winners of its 2018 ROI Awards, which will be presented during the company’s 13th annual Summit in Las Vegas, Nev. from May 8 - 10.

March 30, 2018
Written by Elise Schoening

Vidyard Adds New Personalized Audio And Messaging Capabilities To Video Platform

Vidyard, a video marketing platform, has updated its personalized video solution to support audio and real-time personalization designed to help marketers drive engagement and generate higher lead conversion rates.

March 29, 2018
Written by Elise Schoening

LinkedIn Releases New Video Content Features

LinkedIn has updated its social media platform to enable B2B marketers to use video for Sponsored Content and Company Pages. Video sharing will be available to all companies and publishers in the coming weeks.

March 28, 2018
Written by Elise Schoening

B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience

Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early adopters are seeing success leveraging AI to enhance and scale personalization efforts, offer content recommendations via owned channels and streamline the sales cycle.

March 28, 2018
Written by Brian Anderson