Content Strategies

Skyword Unveils Holistic Solution For Content Planning, Execution And Optimization

Skyword360, a content marketing platform, aims to provide marketing leaders a 360-degree view of their content strategies and operations. It is designed to enable marketers to plan, execute and optimize their content strategies across multiple audiences, campaigns, channels, regions and divisions.

July 9, 2018
Written by Elise Schoening

New Research: Webinar Viewing Time Increases 27%

Webinar creation and consumption are on the rise, according to the 2018 Webinar Benchmarks Report from BrightTALK, a content and demand marketing platform. The report, which analyzed more than 14,000 webinars posted to the BrightTALK platform over the past year, shows that webinar production has increased 40% and the average…

July 3, 2018
Written by Elise Schoening

Evergage Releases SmartSurveys To Enable Personalized, Targeted Engagement

Evergage, a personalization and customer data platform, announced the release of Evergage SmartSurveys, a voice-of-the-customer survey tool designed to help B2B businesses improve customer relationships by creating highly-targeted, ideally-timed surveys.

June 27, 2018
Written by Elise Schoening

Vidyard Unveils Product Updates, New Platform Partners

Vidyard, an online video platform, released product enhancements and an extended partner ecosystem to help B2B businesses achieve a video-first content strategy.

June 27, 2018
Written by Elise Schoening

Campaign Monitor Announces Merger With Emma, Delivra

Campaign Monitor, an email marketing solution, has merged with email marketing software providers Emma and Delivra to create an enhanced solution that will serve the ranging needs of B2B businesses.

June 25, 2018
Written by Elise Schoening

3 New Ways To Reach Target Audiences Through Social Media

The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media.

June 20, 2018
Published in Blog
Written by Elise Schoening

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix, a cloud computing company, needed a marketing solution that would enhance the customer journey with personalization. The company selected Evergage, a real-time personalization platform, to boost its marketing campaigns.

June 7, 2018
Written by Elise Schoening