Content Strategies

Act-On Boosts Lead Generation 40% With An Enhanced Video Hub

Act-On Software, a marketing automation platform, needed a video hosting solution that could help enable its marketing and sales teams to create and enhance on-demand video content, as well as provide insight into video engagement and success.

October 23, 2018
Written by Elise Schoening

To Gate Or Not To Gate? New Options And Opinions Emerging In The Debate Over Putting Content Behind Forms

The debate around gating or ungating content has been a topic of conversation among marketers for many years. It’s easy to understand why as gated content plays a crucial role in lead generation. However, there are growing benefits of ungating content, as well, according to experts, especially in specific stages…

October 17, 2018
Written by Klaudia Tirico

New Research: Top-Performing Marketers Prioritize Audience Needs, Leverage Email And Educational Content For Nurturing

Ninety percent of best-in-class marketers put their audience’s informational needs above their company’s sales/promotional messages, according to new research from the Content Marketing Institute, MarketingProfs and Conductor. The report, titled B2B Content Marketing 2019: Benchmarks, Budgets and Trends — North America, surveyed responses from 771 B2B marketers and analyzed strategies for…

October 12, 2018
Written by Elise Schoening

Traackr Aims To Provide All-In-One Influencer Marketing Platform

Traackr is an influencer marketing platform that aims to consolidate influencer evaluation, relationship building, campaign management and performance measurement into one system of record. Businesses can leverage Traackr to orchestrate paid and earned influencer marketing at scale, create efficient workflows and optimize the ROI of their influencer investments.

October 15, 2018
Written by Elise Schoening

Sitecore Announces Stylelabs Acquisition, Aims To Build End-To-End Digital Marketing Solution

Sitecore, a customer experience management company, has entered a definitive agreement to acquire Stylelabs, a content marketing management provider. Terms of the deal were not disclosed.

October 11, 2018
Written by Elise Schoening

ScribbleLive Launches AI-Powered Content And Marketing Intelligence Solution

TrendHub, a cloud-based, AI-powered content and market intelligence solution from ScribbleLive, is designed to monitor content, topics and keywords to gain deeper insights on buyer and market trends. Powered in part by IBM Watson, TrendHub aims to help users discover emerging trends, identify key influencers and provide valuable market insights.

October 8, 2018
Written by Elise Schoening

Bigtincan Launches Salesforce Solution To Fuel Content Recommendations, Strategies With AI

Bigtincan, a sales enablement platform, unveiled a new SaaS solution for Salesforce that aims to use data science and AI to improve content recommendations and strategies for Salesforce users. The announcement was made at Dreamforce, which is taking place September 25-28 in San Francisco.

September 27, 2018
Written by Elise Schoening