Content Strategies

LinkedIn Updates Campaign Manager With Interest Targeting Feature

LinkedIn unveiled Interest Targeting, a new tool for Campaign Manager that aims to help marketers deliver relevant ads to match their target audience’s professional interests.

January 23, 2019
Written by Elise Schoening

SuccessKit Aims To Streamline Case Study Creation, Management

SuccessKit is designed to help B2B companies generate, manage and leverage case studies and customer success stories more effectively. It is positioned to collect the details needed for success stories, and then generate beautiful, branded content which sales teams can access when and where they need it.

January 21, 2019
Written by Elise Schoening

How 3 B2B Brands Use Stickers, Ugly Christmas Sweaters & Care Packages To Build A Dedicated Fanbase

Creating happy, loyal customers takes more than just a stellar product and 24/7 customer support. The best brands go the extra mile to surprise and delight their customers with stand-out gifts that allow them to show off their pride, become more invested in the community and connect with other users.

January 16, 2019
Published in Blog
Written by Elise Schoening

Campaign Monitor Takes On Enterprise Email Marketing With Sailthru, Liveclicker Acquisitions

Campaign Monitor, an email marketing and automation provider owned by CM Group, announced it has acquired Sailthru, an experience management platform, and Liveclicker, a personalized email marketing solution, for an undisclosed amount. With these acquisitions, Campaign Monitor aims to expand its email marketing capabilities into the enterprise market, according to…

January 16, 2019
Written by Elise Schoening

LinkedIn Adds Objective-Based Advertising Capabilities To Campaign Manager

LinkedIn’s new Objective-Based Advertising tool in Campaign Manager is designed to make it easier for marketers to create campaigns and measure results.

January 4, 2019
Written by Elise Schoening

VanillaSoft Announces GoVideo Integration To Drive Sales Enablement With One-To-One Video Messaging

VanillaSoft, a sales software and engagement platform, announced a new integration with video marketing platform Vidyard.

December 21, 2018
Written by Elise Schoening

PathFactory And Drift Partner To Connect Content Insights With Chatbot Capabilities

Content insight and activation platform PathFactory announced a new partnership with conversational marketing and sales platform Drift that aims to improve the buyer journey by bringing content insights and chatbot capabilities together.

December 21, 2018
Written by Elise Schoening