Content Strategies

Drift Exec Discusses Value Of Conversational Marketing Ahead Of ABM Innovation Summit

B2B buyers are increasing turning to peer reviews (65%) and social media (47%) to cut through marketing speak and gather honest, relevant insights during their decision-making process. Marketers must adapt to these changes and embrace conversational strategies that enable them to reach the modern B2B buyer.

March 8, 2019
Written by Brian Anderson

Top Tweets: #B2BMX 2019 Takeaways In 280 Characters Or Less

More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing Exchange. The three-day event, held February 24-26, included over 60 sessions, workshops and case studies designed to helped attendees see B2B marketing through a new lens.

March 6, 2019
Published in Blog
Written by Demand Gen Report Team

Madison Logic Releases Journey Acceleration Tool For Full-Funnel Content Customization

Madison Logic, an account-based marketing platform, released Journey Acceleration, a new feature designed to help marketers create targeted ABM programs for all stages of the buyer’s journey.

March 4, 2019
Written by Elise Schoening

#B2BMX Keynote: David Meerman Scott On How B2B Businesses Can Cultivate Fandom Within Digital Chaos

Digital disruption has its perks for businesses. It has given companies the opportunity to engage with audiences in real time, wherever they are. But it has also made organizations forget that they are interacting with real people.

February 28, 2019
Written by Klaudia Tirico

How Marketing Can Save The World With Humor, Authenticity & Inspiration

Seventy-one percent of B2B marketers rate their company’s overall content marketing success as zero to minimal, according to the Content Marketing Institute. The issue, however, isn’t about creating and publishing content, but rather creating the right content that authentically speaks to buyer needs and pain points. Leveraging inspiration from other…

February 27, 2019
Written by Demand Gen Report Team

Agents Of Change: B2B Customers Now Depend On Valuable, Frictionless Experiences

There is one constant variable in the B2B ecosystem: change is inevitable and crucial to the continued growth of a business. This was a major talking point during the opening keynote at the B2B Marketing Exchange, in which DemandGen International CEO David Lewis took the stage to share tips and…

February 26, 2019
Written by Brian Anderson

3 Tips And Tricks For Creating More Impactful & Personalized Campaigns

Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an inflection point. Gone are the days where B2B marketers relied on basic, descriptive data like demographics and location to define marketing segments — a far cry from the much more sophisticated and…

February 22, 2019
Written by Andrea Tucker, Oracle Marketing Cloud