Sales Enablement

Vidyard For Sales Offers Personalized Video For Sales Initiatives

Vidyard unveiled Vidyard for Sales, a video selling solution designed to help B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers.

September 28, 2015
Written by Kim Zimmermann

Highspot's Sales Enablement Platform

Highspot is a sales enablement platform designed to connect sales teams with relevant content to engage customers more effectively and track the performance of sales enablement content.

September 22, 2015
Written by Brian Anderson

Data Analytics Tools, Microsoft Partnership Among Newsmakers At Dreamforce

Salesforce unveiled several new and upgraded products at its Dreamforce 2015 conference in San Francisco this week. The solutions debuted are designed to help companies maximize the data they collect from current customers and prospects, enabling them to make more data-driven marketing and sales decisions.

September 18, 2015
Written by Brian Anderson and Carol Krol

QuotaFactory Launches PRM Platform For B2B Sales

QuotaFactory launched its prospect relationship management (PRM) platform for B2B sales teams, which is designed for sourcing contacts and managing prospecting plans. It positions users to identify ideal customer profiles and develop more accurate phone and email databases.

September 17, 2015
Written by Brian Anderson

B2B Marketers Fuel Social Selling Strategies With Insight, Content

While many B2B companies are beginning to recognize the value of social selling, progressive organizations are finding success by involving marketing teams in their social selling initiatives to help drive content messaging and enhance account-based marketing (ABM) tactics.

September 2, 2015
Written by Steve Scafidi

Highspot Unveils Content Sharing, Analytics Updates To Sales Enablement Platform

Highspot, a sales enablement platform provider, launched product updates designed to offer a seamless customer experience, while also boosting content performance and analytics.

September 1, 2015
Written by Brian Anderson

Chernov Lands VP Of Marketing Job At InsightSquared

Industry veteran Joe Chernov, who departed HubSpot amidst allegations of ethics violations, has been named VP of Marketing of InsightSquared, a sales analytics company.

August 28, 2015
Written by Kim Zimmermann