Sales Enablement

B2B Buying Journeys May Stretch 12 Months Or Beyond, But Most Key Decisions Are Made In The First 90 Days

We recently wrapped up our seventh annual B2B Buyers Survey, and, as always, were intrigued to hear straight from more than 200 executives who had been directly involved in a B2B purchase decision (with 72% being the primary decision maker) in the past 12 months.

August 29, 2018
Published in Blog
Written by Andrew Gaffney

DealSignal CEO Shares Analysis Of B2B Marketing Audience, New Definition Of “TAM”

Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance marketing, we have the ability to be fairly targeted in our outreach.

August 28, 2018
Written by Andrew Gaffney

VidGrid Delivers Interactive Video Platform For Two-Way Conversations

VidGrid, formerly known as Ilos Videos, is an interactive video platform that aims to transform video into a two-way conversation.

August 27, 2018
Written by Elise Schoening

Marketo Partners With Televerde To Offer Customers SDR-as-a-Service

Marketo announced a three-year strategic partnership with Televerde, a B2B demand generation and sales solutions provider, to create a SDR-as-a-Service that aims to help marketers maximize efficiency and grow revenue.

August 22, 2018
Written by Elise Schoening

ChannelNet Unveils Updated SiteBuilder Platform To Streamline Marketing Operations

SiteBuilder, a SaaS platform from ChannelNet, aims to help marketing and sales teams streamline workflows and improve the customer experience. FEATURES/FUNCTIONALITY SiteBuilder is designed to serve as a comprehensive B2B portal that can meet various business needs. It is positioned to provide a transparent flow of data, information and content…

August 20, 2018
Written by Elise Schoening

LinkedIn Adds ‘Deals’ Feature To Sales Navigator To Enhance Pipeline Management Capabilities

LinkedIn has launched new features for Sales Navigator, which the company stated will position users to expand existing customer relationships, acquire new business and maximize sales productivity. The new Deals feature aims to help reps better understand and manage pipeline.

August 16, 2018
Written by Brian Anderson

ChannelWeek Is Almost Here — Now’s The Time To Earn Your Partner Marketing Stripes

Considering the news reports about investments companies are making in their indirect sales programs, the timing of ChannelWeek, a week-long webinar series providing insights on proven best practices in channel marketing and the tools and technologies that enable them, couldn’t be better. Demand Gen Report (DGR) and our sister publication, Channel Marketer Report (CMR), created ChannelWeek — The Indirect Imperative: An Inside Look At Why & How B2B Brands Are Mastering…

August 14, 2018
Published in Blog
Written by Terry Moffatt, Channel Marketer Report