Revenue Strategies

#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

Innovations in the B2B marketplace are endless. Most commonly, innovating means putting more control in the buyer’s hands. Therefore, B2B marketing and sales teams must focus their strategies on empowering buyers to meet their needs, while supporting them on their path to purchase.

March 1, 2019
Written by Brian Anderson

Sendoso Secures $10.7M In Series A Funding

Sendoso, a direct mail platform, has raised $10.7 million in a round of Series A funding, which brings the company’s total funding raised to date up to $13.2 million.

February 27, 2019
Written by Elise Schoening

ON24 Approaches $100M In ARR After Record Year

ON24, a webinar marketing software provider, announced a record year of growth, with sales for its flagship product, Webcast Elite, increasing in ARR by 33%.

February 20, 2019
Written by Elise Schoening

4 Questions To Consider When Growing Your Marketing Team

No matter where you work — whether a large corporation or a small, family-run business — sooner or later your marketing team will arrive at the age-old question: does size matter? Once your team has run out of budget, ideas and creative juice, they’ll likely want to consider bringing in…

February 19, 2019
Written by By Kate Rooney, Design Pickle

Influitive Secures $10M To Grow Customer Advocacy Platform

Influitive, a customer advocacy and engagement software, raised $10 million in equity and debt financing. The funding was led by Georgian Partners and Comerica Bank, with additional participation from Relay Ventures and Export Development Canada.

February 19, 2019
Written by Elise Schoening

Brightcove To Acquire Ooyala, Looks To Grow Video Platform Capabilities And Expand Global Reach

Brightcove, an online video hosting platform, announced plans to acquire Ooyala, an online video platform (OVP). While details were not disclosed, multiple reports state that the acquisition totaled $15 million.