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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Google Unveils Suite Of Marketing Analytics Products

Google Unveils Suite Of Marketing Analytics Products

Google announced the release of the Google Analytics 360 Suite, a set of marketing analytics products designed to help enterprise-level marketers obtain and use insight on prospective buyers to gain a comprehensive view of the customer journey.
Crimson Hexagon Raises $20 Million For Global Expansion

Crimson Hexagon Raises $20 Million For Global Expansion

Social data analytics provider Crimson Hexagon has raised $20 million in growth equity financing. The funding, led by Sageview Capital, positions the company to expand its global sales and marketing team and infrastructure. The company has raised $17.5 million in previous funding rounds.
Analyzing The Data Skills Of B2B Marketers

Analyzing The Data Skills Of B2B Marketers

Predictive analytics is considered B2B marketers’ weakest data skill, while data segmentation is the strongest, according to a recent study conducted by B2B Marketing. This infographic highlights key findings from the report, in which 200 B2B marketers rate their personal data skills as well as their company’s and colleagues’ data…
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