Marketing Analytics

Supercharging B2B Inbound With Better Site-Side Personalization and Analytics

With inbound marketing growing at a rapid pace, personalization has become critically important to B2B marketers. Presenting visitors with relevant content can turn a marketer’s website into a lead machine and ultimately further marketing’s transformation into a profit center.

January 26, 2016
Written by Mike Burton, Bombora

Vidyard Raises $35 Million To Enhance Video Analytics

Video marketing platform provider Vidyard announced it has closed a $35 million round of funding, which was led by Battery Ventures. The investment will be used to enhance the platform’s video analytics capabilities and provide greater customer insight for B2B marketers.

January 26, 2016
Written by Brian Anderson

SiriusDecisions’ Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

Data and science are playing a more prominent role in demand generation, and the marketers with the best data-driven marketing strategies are pulling ahead of their peers. In their upcoming keynote address as part of the Content2Conversion Conference and Demand Gen Summit Feb. 15-Feb. 17, SiriusDecisions’ Marketing Leader Brad Gillespie,…

January 22, 2016
Written by Demand Gen Report Team

Social123 Appends Customer Records With Social Data

Social123’s contact data management solution positions B2B marketers to append their contact records with social data to enable deeper segmentation, enhanced personalization and targeting.

January 19, 2016
Written by Brian Anderson

B2B Inside Sales Teams Leverage Social, Video And Data To Reach Top Prospects

The image of the B2B sales rep flying around the country to make in-person presentations — followed by long lunches with prospects — is fading. While most experts aren’t predicting the total elimination of B2B field sales reps, leading organizations such as Cox Media, Betts Recruiting and DoubleDutch are using…

January 20, 2016
Written by Kim Zimmermann

Skyword Announces Google Analytics Integration

Skyword, a content marketing platform provider, unveiled a new integration with Google Analytics that is designed to provide a more complete view of content performance and position content marketers to enhance content quality.

January 19, 2016
Written by Brian Anderson

A Structured Approach To Demand Generation Analytics

Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data.

January 15, 2016
Written by Adam B. Needles, ANNUITAS