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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Alteryx Announces New Analytics Capabilities Within Salesforce

Alteryx Announces New Analytics Capabilities Within Salesforce

Data analytics software company Alteryx has expanded its self-service analytics capabilities for Salesforce Wave Analytics, and has updated read/write capabilities across the entire Salesforce Customer Success Platform. The company said the new update will enable Salesforce analysts to prepare, blend and analyze data from any source, and deliver it to…
Big Data Requires Marketers To Embrace The "Science And Art" Approach

Big Data Requires Marketers To Embrace The "Science And Art" Approach

The impact of Big Data on business practices such as marketing are profound, and will continue to be more impactful as the insights derived from Big Data become more targeted and refined. Defined by Gartner as “high-volume, high-velocity, and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced…
Adobe Launches New Integrations For Marketing Cloud And Media Optimizer

Adobe Launches New Integrations For Marketing Cloud And Media Optimizer

Adobe unveiled a new integration between the company’s Marketing Cloud and Media Optimizer solutions that it said will enable users to gain insight into their target audiences to engage them through multiple channels. Deeper integration with its Adobe Analytics product also gives users access to buyer behavior data for personalization.
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