Marketing Analytics

Hive9 Integrates With Workfront For Marketing Resource Management

Marketing performance management company Hive9 has partnered with Workfront, a provider of cloud-based B2B work management solutions. The new bidirectional product integration allows marketers to plan budgets and campaigns in Hive9 and execute them in Workfront with access to related projects, content and status updates, according to the companies.

August 22, 2016
Written by Olivia LaBarre

Heap Raises $11M To Enhance, Streamline Analytics Stack

Web and iOS analytics company Heap has raised $11 million in Series A funding that it will use to enhance and streamline its analytics stack, according to an announcement from Matin Movassate, the company’s Co-Founder and CEO.

August 19, 2016
Written by Olivia LaBarre

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Salesforce To Enhance Artificial Intelligence Capabilities With BeyondCore Acquisition

Salesforce has agreed to acquire enterprise analytics startup BeyondCore, according to a blog post from BeyondCore CEO Arijit Sengupta.

August 17, 2016
Written by Olivia LaBarre

Act-On Software Launches Analytics Module For Social Media Campaign Execution, Measurement

Act-On Software launched a social media module as part of its marketing automation tool. The company said the Advanced Social Media Module will provide deeper insight into the user’s social media marketing initiatives and includes content publishing, listening and reporting features. “Social media is a critical channel for marketers and…

August 10, 2016
Written by Brian Anderson

Building A Winning Strategy That Drives Engagement, Loyalty And Revenue

Somewhere in the world — right at this very moment — there is a good chance a customer is engaging with your brand. We’re living in the age of buyer empowerment, an era in which digital devices provide customers with access to information they want — whenever they want it.

July 29, 2016
Written by Bruce Swann, Adobe Campaign

Evergage Launches Data Hub To Offer Holistic View Of Customers

Real-time personalization platform provider Evergage has unveiled a new Data Hub. The tool is designed to help marketers gain a holistic view of their customers by gathering customer data from disparate sources, ultimately allowing for more targeted marketing campaigns, according to the company.

July 26, 2016
Written by Brian Anderson

Contently Launches Document Analytics That Tracks Content Engagement

Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of downloadable content, such as case studies, E-books and sales presentations, and give them insight into content consumption beyond clicks and downloads.

July 22, 2016
Written by Brian Anderson