Marketing Analytics

Salesforce Further Strengthens Analytics Offerings With $700M Krux Acquisition

Salesforce has agreed to acquire Krux, a San Francisco-based data management platform. A regulatory filing from Salesforce shows that the deal is valued at approximately $700 million, which the company plans to pay in cash and stock.

October 4, 2016
Written by Brian Anderson

Five9 Upgrades Virtual Contact Center With Analytics

The latest version of Five9’s Virtual Contact Center (VCC) modernizes the contact center so businesses can deliver a personalized and proactive omnichannel experience, meeting the demands of today’s digital buyer. FEATURES/FUNCTIONALITY This version of the Five9 VCC addresses buyer’s expectations to engage with a service or support center through various…

October 3, 2016
Written by Klaudia Tirico

Full Circle Insights Launches ABM Reporting Package

Full Circle Insights, a provider of marketing measurement solutions, unveiled a new ABM reporting package within its Response Management solution.

September 29, 2016
Written by Brian Anderson

Recent Investments From Oracle And Salesforce Signal AI May Be Ready To Impact Marketing

Recent pushes by both Salesforce and Oracle into the artificial intelligence (AI) space have stirred conversations around its potential in the B2B landscape. Both companies are expecting AI to provide users technology that can continuously learn and adapt to enhance how marketing and sales teams produce and execute campaigns.

September 28, 2016
Written by Brian Anderson

Adobe And Microsoft Partner On Cloud, CRM Solutions

Adobe Systems and Microsoft have entered a partnership to deliver Adobe’s cloud services — including Marketing Cloud, Creative Cloud and Document Cloud — on Microsoft’s global cloud and data platform, Azure. Microsoft has also made Adobe a “preferred marketing service” for its Dynamics 365 Enterprise CRM platform, and Adobe will…

September 26, 2016
Written by Olivia LaBarre

Neustar Partners With Facebook For Marketing Attribution Analytics

Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics.

September 22, 2016
Written by Olivia LaBarre

DialogTech Launches Conversation Insight 2.0 For Analyzing Phone Conversations

DialogTech, a call attribution solution provider, launched Conversation Insight 2.0, a tool which the company states can transcribe audio to provide deeper insight into prospective buyers’ needs for B2B marketing and sales teams.

September 21, 2016
Written by Brian Anderson