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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Demandbase Launches AI-Powered Real-Time Intent Technology

Demandbase Launches AI-Powered Real-Time Intent Technology

ABM solution provider Demandbase has announced the launch of a new artificial intelligence (AI) technology called Real-Time Intent. The solution aims to identify the interests of accounts and buyers at the beginning of the online research stage. It is also designed to automatically triggers sales and marketing actions throughout the…
Synthio Raises $8.5M In Series C Funding

Synthio Raises $8.5M In Series C Funding

Synthio, a data solutions company formerly known as Social123, announced it has received $8.5 million in funding from Fulcrum Equity Partners. The company plans to invest the funds in growing its sales, marketing, customer success and product teams, as well as expanding its contact data management platform.
Segment Closes $64 Million In Funding

Segment Closes $64 Million In Funding

From left to right: Calvin French-Owen, Peter Reinhardt and Ilya Volodarsky Segment, the customer data platform, announced it has raised $64 million in Series C funding led by the Y Combinator Continuity Fund. Existing investors Accel, Thrive Capital, Ron Conway’s SV Angel and NEA also participated in the round.
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