Data Management

HG Data Unveils New Salesforce App, Brings Technographic Data Into CRM

HG Data, a competitive intelligence solution on installed technologies, announced it has launched a new app on the Salesforce AppExchange. The app, now available and built on Salesforce’s Lightning Data service, is designed to bring technographic data — insight into what technology is used by prospective customers — into the…

December 5, 2017
Written by Brian Anderson

Hyland Unveils Contract Management Point Application

Hyland, a provider of content services solutions, has released a new Contract Management Point Application within the OnBase by Hyland enterprise information platform. The solution aims to deliver a flexible contract management system designed to centralize access to information for sales reps.

December 4, 2017
Written by Stephen Betz, Contributing Writer

Synthio Joins Marketo Accelerate Partner Program

Synthio, a customer data platform provider formerly known as Social123, has announced it has joined the Marketo Accelerate partner ecosystem. The company’s platform will integrate directly with Marketo’s Engagement Platform, positioning B2B marketing to access their global contact databases to cleanse and enrich existing data, gain net-new targeted contacts and…

November 21, 2017
Written by Klaudia Tirico

Dun & Bradstreet Launches Optimizer For Salesforce

Dun & Bradstreet, a provider of commercial data, analytics and insights for businesses, has announced the launch of D&B Optimizer for Salesforce. The solution is designed to natively integrate Dun & Bradstreet data and data services into the Salesforce platform.

November 13, 2017
Written by Stephen Betz, Contributing Writer

Openprise Unveils GDPR-Focused Updates To Data Orchestration Platform

Openprise, a data orchestration solutions platform for marketing and sales, announced new capabilities designed to provide visibility, control and access management inside and outside of users’ databases, without the added complexity of traditional compliance solutions. The changes to the platform aim to comply with the upcoming EU General Data Protection Regulation (GDPR).

October 31, 2017
Written by Stephen Betz, Contributing Editor

Optimizely Launches New Program Management Capabilities

Program Management is a new set of capabilities for the Optimizely X platform that are designed to help companies scale their website experimentation program across their entire organization with new tools for collaboration, reporting and oversight.

October 20, 2017
Written by Stephen Betz, Contributing Writer

Acquia Unveils New Products For Digital Marketers

Acquia has announced the expansion of its CMS platform with two new products designed to assist in digital marketing initiatives: Acquia Journey and Acquia Digital Assistant Manager (DAM).