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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Source: Openprise

Openprise Launches Data Orchestration Platform For Oracle

Openprise, a data orchestration platform for marketing and sales, has released a new data orchestration application for the Oracle Cloud Marketplace. The Openprise Data Orchestration Platform is positioned to automate data management and marketing tasks, such as data onboarding, data cleansing, deduplication and lead and account scoring.
B2B Legal Counsel Shares Game Plan For GDPR Compliance: Exclusive Q&A

B2B Legal Counsel Shares Game Plan For GDPR Compliance: Exclusive Q&A

Last month, Demandbase appointed Fatima Khan as its new Chief Privacy Offer. With her extensive privacy, data and technology law experience, Khan is responsible for maintaining and evolving the company’s global privacy program and driving strategies to ensure compliance with global privacy and cybersecurity requirements, including the upcoming General Data…
Marketo Adds Seven New Partners To Accelerate Program

Marketo Adds Seven New Partners To Accelerate Program

Marketo announced the addition of seven new partners to its partner acceleration program, Marketo Accelerate. In the partnership, Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFüsz and PFL.com will all be granted full access to the Marketo Engagement Platform, as well as sales enablement activities and co-marketing activities.
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