Data Management

Radius Revenue Platform Releases Data Stewardship Solution

The Radius Revenue Platform, powered by the Network of Record, is a predictive marketing tool designed to use data to enable sales and marketing to find, engage and convert target buyers. The company’s newest launch, Data Stewardship, assesses the health of CRM and marketing automation data to collect insights that…

March 27, 2017
Written by Klaudia Tirico

Survey: 48% Of B2B Marketers Leverage Third-Party Data For ABM

B2B marketers are finding that third-party data has a positive impact on identifying prospects within target accounts, according to a study published by Openprise, a data automation solutions provider.

March 24, 2017
Written by Klaudia Tirico

Informatica Expands Google Cloud Partnership For Quick-Scale Marketing

Informatica, a data integration and cloud management solutions provider, has announced the extension of its partnership with Google Cloud, allowing the former to provide cloud integration, marketing analytics and data warehouse modernization services.

March 14, 2017
Written by Anna Spiewak

B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database marketing providers are expanding services to not only provide data and information, but also help B2B marketers execute on those insights gained.

February 15, 2017
Written by Brian Anderson

TechTarget Unveils Updates To Priority Engine Platform

TechTarget, an online media company and analytics provider, has announced upgrades to its Priority Engine platform, a SaaS-based data and marketing analytics tool that provides real-time access to accounts researching enterprise technology purchases in specific markets, according to the company. The new features are designed to help marketing and sales…

January 27, 2017
Written by Klaudia Tirico

Radius Launches Data Quality Solution

Radius announced it has launched Radius Data Stewardship, a data quality solution that enables marketers to cleanse data within customers’ CRM and marketing automation technologies. The product uses the Radius Business Graph to provide users accurate prospect and customer data on an ongoing basis.