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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Newsjacking: What Great Content Marketers and Donald Trump Have in Common

Newsjacking: What Great Content Marketers and Donald Trump Have in Common

(This article previously appeared on the Content4Demand blog.) Technology has accelerated and shaken up the traditional news cycle. People from around the world weigh in on current events through Twitter. Breaking news is mined from Instagram posts, tweets and Snapchat videos. Cultural sensations are discovered on YouTube. Hence the power of “newsjacking,” which author David Meerman Scott defines as “the art and science of injecting your ideas into a breaking news story, so you…
Showpad Secures $50 Million; Launches Integrations With Gmail, Salesforce

Showpad Secures $50 Million; Launches Integrations With Gmail, Salesforce

Sales enablement platform Showpad has raised $50 million in Series C funding. The round was led by Insight Venture Partners, with additional participation from previous investors, including Dawn Capital and Hummingbird Ventures. Showpad will use the investment to enhance its platform and accelerate the growth of its sales and marketing…
Evergage Unveils Personalization Extension For Email

Evergage Unveils Personalization Extension For Email

Personalization platform vendor Evergage has launched Evergage for Email, an offering which extends the company’s real-time personalization capabilities to email. This can allow marketers to deliver one-to-one experiences to customers wherever they engage with the brand.
How To Connect Your Pay-Per-Click Leads To Offline Sales

How To Connect Your Pay-Per-Click Leads To Offline Sales

It may be difficult to tie digital marketing initiatives, such as display advertising, to the company’s bottom line. However, there is a simple math equation to measure pay-per-click (PPC) ROI. This infographic from Vertical Measures aims to help B2B marketers better understand and calculate their PPC ROI. 
My Fellow Marketers: Three B2B Marketing Lessons From The Presidential Primaries

My Fellow Marketers: Three B2B Marketing Lessons From The Presidential Primaries

Photo Credit: Joseph Sohm / Shutterstock.com You don’t have to be following the 2016 Presidential Primaries in the U.S. to know that things are getting rather heated for both parties. Oftentimes candidates resort to screaming over one another to get their point across to their target audience. While the debate might become inaudible sometimes, there has been clear evidence that some candidates have put a lot of time and effort into researching their prospective voters.
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