Content Marketing

ScribbleLive Plan Helps Marketers Measure Content Performance

ScribbleLive, a content marketing software provider, offers its ScribbleLive Plan solution designed to support marketing teams by aligning content to campaign goals and the right personas.

May 2, 2016
Written by Klaudia Tirico

True Influence Unveils Eloqua Integration For InsightBASE Platform

Data-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company’s ABM platform which monitors online buyer behavior, is now available as an Oracle Eloqua application within the Oracle Marketing AppCloud. The technology provides Eloqua users with an additional capability: automated triggering of email campaigns based on intent signals…

April 26, 2016
Written by Audrey Goodson Kingo

Satisfying B2B Buyers’ Growing Appetite For Content

Research shows that more than 80% of B2B buyers review three or more pieces of content when considering a purchase. With that kind of appetite, any B2B marketer can struggle with supplying content consistently to their audience. This interactive experience from Content4Demand shows how repurposing and refreshing your current content…

Ion Interactive Enables Content Creation On A Single Platform

ion interactive offers a content marketing software platform and services designed to help marketers engage, convert and profile high-quality leads. FEATURES/FUNCTIONALITY ion interactive’s software platform lays a foundation of data strategy, integrations, brand standards, responsive design and usability norms, aiming to reduce the complexity, cost and calendar time of producing…

April 5, 2016
Written by Klaudia Tirico

What B2B Marketers Can Learn From Netflix

For B2B marketers that need to convert buyer attention into deeper content engagement, there are many lessons to be learned from Netflix — the company which built a 75 million subscriber base by capitalizing on attention. This infographic from LookBookHQ highlights what B2B marketers need to know about nurturing buyers in the Netflix…

Study: Technology Marketers Make Progress With Content Marketing Strategy

While most technology marketers have embraced content marketing, their practices have changed over the past year, resulting in lower overall effectiveness this year compared with 2015. A study released by the Content Marketing Institute, titled: B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America, shows that even though the…

March 24, 2016
Written by Klaudia Tirico

Here’s Why Your Sales Team Should Invest More Time on Content Marketing

B2B marketers are well aware of the value of content marketing. However, salespeople need to be just as invested in content as the marketing team to find success. This infographic from Salesforce highlights the value sales reps can bring to a company's content marketing strategy — from production to distribution.