Content Marketing

CaliberMind Launches Intelligence Software For Account-Based Marketing

CaliberMind is a B2B buyer intelligence software that provides buyer and content engagement data for account-based marketing. The solution can develop personas to provide prescriptive recommendations for sales, product and marketing teams to accelerate sales cycles and increase revenue and conversion.

September 12, 2016
Written by Klaudia Tirico

Experts Share What’s In And What’s Out In B2B Content Marketing

Shorter content is in, and longer content is out, according to 88% of the B2B buyers polled for Demand Gen Report’s 2016 Content Preferences Survey. But what other trends will we see in the industry this year? I was able to track down some industry leaders to get their thoughts on the matter as they headed to Content Marketing World in Cleveland, Ohio this week. I asked them all the…

September 7, 2016
Published in Blog
Written by Olivia LaBarre

Measuring Marketing Performance To Enhance Future Campaigns

When it comes to measuring marketing performance, multiple layers come into play. Some actions are deemed easy to measure, such as click-through rates on email campaigns or the number of followers on social media, but these metrics don’t dive into the impact marketing activities have on a business’ bottom line.…

September 7, 2016
Written by Klaudia Tirico

How To Plan An Effective Viral Video Strategy

Why do B2C companies get to have all the fun when it comes to going viral? This infographic from Relevance discusses what makes a viral B2B video, with insight into how marketers can create an effective viral video marketing strategy and best practices to maximize the value of your content.

High-Quality Content Is The Winning Ticket In B2B Marketing

When it comes to 1:1 human interactions, perception is reality. Intention means little; the way in which you deliver a message — be it solemn condolences or boisterous congratulations — is what the other person experiences. But in the competitive world of B2B marketing, the reverse is true; what you…

August 22, 2016
Written by Jiordan Castle, Appirio

Building A Winning Strategy That Drives Engagement, Loyalty And Revenue

Somewhere in the world — right at this very moment — there is a good chance a customer is engaging with your brand. We’re living in the age of buyer empowerment, an era in which digital devices provide customers with access to information they want — whenever they want it.

July 29, 2016
Written by Bruce Swann, Adobe Campaign

When Curating Content, Don’t Pull A Melania Trump

This is Melania Trump. Melania was recently accused of taking excerpts from Michelle Obama’s 2008 speech from the Democratic National Convention and using them in her own speech at this year’s Republican National Convention. If you’re a marketer, think of Melania’s speech as a piece of poorly curated content that wasn’t cited properly. Don’t be Melania.

July 26, 2016
Published in Blog
Written by Klaudia Tirico