Content Marketing

OneSpot Unveils Content Insights Tool For Consumption Analysis

OneSpot, a content marketing platform, has launched OneSpot Insights, a content tool that the company states can help users better analyze content consumption to optimize production and sourcing.

December 14, 2016
Written by Brian Anderson

Second City’s Andy Eninger On What Separates The Content Greats From The Jesters

Much like aspiring comedians have to stand out among the competition in order to catch their big break, marketers have to make sure their content trumps others’ for clicks and engagement. With a sea of content out there in the B2B marketing space, buyers have no shortage of information to help them make their decisions. That’s all the more reason to not just create batch-and-blast content, but instead give current…

December 13, 2016
Published in Blog
Written by Klaudia Tirico

Video Lets Marketers Get Personal

Video has become an effective tool for B2B marketers, and an appealing medium for buyers. Many marketers are using video strategically at every stage of the buying cycle, and those efforts are yielding good outcomes.

November 30, 2016
Published in Blog
Written by Carol Krol

Maps, Measurement & Game Plans Spotlight 2016 Strategy & Planning Series

Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at this year’s Strategy & Planning Series. Industry thought leaders from companies such as HootSuite, MongoDB and more shared their expertise on the plethora of topics that are having a big impact on…

November 23, 2016
Written by the Demand Gen Report Editorial Team

Lead Liaison Enhances Webinar Planning Capabilities With GoToWebinar Integration

Marketing automation solution provider Lead Liaison announced it has integrated with the Citrix GoToWebinar platform.

November 21, 2016
Written by Klaudia Tirico

Vidyard Debuts Free Solution To Create And Track Video

ViewedIt by Vidyard is a free tool that enables anyone to create and send a video right from a web browser. The solution also notifies the sender when the video has been viewed.