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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Hitting A Bullseye With Your Content Marketing Strategy

Hitting A Bullseye With Your Content Marketing Strategy

Content marketing has a variety of strategies, techniques and tactics that make each program unique in its own way. The goal for content marketers is to find the right mix of these strategies to hit the mark with content and meet goals. This infographic from Online Marketing Institute aims to…
Content Marketing Vs. Public Relations: How Do They Differ?

Content Marketing Vs. Public Relations: How Do They Differ?

Communication—whether internal or external—is vital to B2B success. And understanding how different tools of communication, such as content marketing and public relations, make an impact is just as important to properly engaging prospects. This infographic from CJG Digital Marketing details the key differentiators between the two practices, while also highlighting…
SnapApp Unveils Enhancements To Enable Interactive Content Creation

SnapApp Unveils Enhancements To Enable Interactive Content Creation

SnapApp is designed to help marketers create personalized interactive experiences that engage buyers, accelerates leads through the funnel and promote growth. FEATURES/FUNCTIONALITY: SnapApp’s recently enhanced platform adds features for easier navigation, faster content creation and a more intuitive layout to help marketers create more engaging interactive user experiences. Key features…
Bonfire Marketing Acquires Response Capture

Bonfire Marketing Acquires Response Capture

Bonfire Marketing, a digital marketing agency, announced it acquired Response Capture, a B2B demand generation agency and marketing automation consulting company. Terms of the deal were not disclosed. The company said Response Capture’s offerings complement Bonfire’s, and the acquisition will provide clients with enhanced services in content development, SEO, SEM,…
31 Content Marketing Stats For 2017

31 Content Marketing Stats For 2017

Research shows that content marketing has proven results in a B2B environment. Roughly four out of every five B2B CMOs (78%) say custom content is the future of marketing. This infographic from Red Website Design shares industry research from the Content Marketing Institute, The Altimeter Group and more to highlight…
6 SXSW Sessions To Help You Boost Marketing Authenticity

6 SXSW Sessions To Help You Boost Marketing Authenticity

Everyone can produce content online, whether it’s clickbait YouTube videos about cats or your latest E-book or blog. That means that attention spans are low, while content clutter continues to grow. To stay top of mind, authenticity can be the key differentiator between mediocre and superb content.
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