Content Marketing

LookBookHQ Launches Explore Product For Content Personalization

LookBookHQ, a content marketing engagement platform, has released Explore, a new product within its Intelligent Content Platform. Explore is designed to eliminate the need for one-off landing pages and microsites, enabling marketers to deliver personalized content destinations to buyers and meet buyers’ evolving expectations.

July 20, 2017
Written by Matthew Halchak

What Can B2B Content Marketers Learn From Amazon Spark?

During my morning peruse through the latest tech announcements in the B2B marketplace, I often come across new technologies geared toward consumers that can have vast similarities in the B2B world.

July 19, 2017
Published in Blog
Written by Brian Anderson

Study: Less Than Half Of Marketers Have A Strategy For Managing Content As A Business Asset

Many content marketers believe their organization values content as an asset, according to research conducted by the Content Marketing Institute. However, while 92% of marketers view content as a business asset, only 46% of respondents have a documented strategy for managing their content as such.

July 13, 2017
Written by Matthew Halchak

Study: Majority Of Marketers Identify ‘High-Quality Content Creation’ As Top Reason For Success

Content marketers face steep competition and more aggressive goals in their quest for success, according to research conducted by NetLine, a content syndication and lead generation services provider. The research revealed that in the last year, 65% of campaigns excluded 17% of the active marketing audience, meaning many lower-ranking influencers were…

July 11, 2017
Written by Matthew Halchak

Demand Waterfall, Funnel Makeovers, Bots & CMO Skills Highlight Top Articles For First Half Of 2017

Readers of Demand Gen Report are looking to learn more about how to properly engage with buying units in target accounts, position their marketing teams to tie marketing efforts to bottom line revenue, as well as incorporate new technology to give their company a competitive edge.

July 5, 2017
Written by Brian Anderson

Study: 39% Of Marketers Source Content Ad Hoc For Email Efforts

A new report from online marketing platform GetResponse and the Content Marketing Institute revealed that 39% of content marketers source their content on an ad hoc basis for automated email marketing campaigns.

June 30, 2017
Written by Matt Halchak, Contributing Editor

LookBookHQ Launches Intelligent Content Platform

The LookBookHQ Intelligent Content Platform is designed to help marketers maintain buyer attention by recommending relevant content based on past behavior while tracking how much content is being consumed to gain better insights into buyer intent.