Content Marketing

New Research Shows Audience-Building Is Main Priority For Content Marketers

New research from the Content Marketing Institute (CMI) and MarketingProfs shows that 80% of B2B content marketers agree their organization is focused on building audiences for their brand.

September 28, 2017
Written by Brian Anderson

HubSpot Introduces Content Strategy Tool

HubSpot Content Strategy is a tool designed to help marketers adapt their content creation to the way modern search engines and modern buyers work today. Through creating, optimizing and measuring topic-based content, the tool aims to enable businesses to build sustainable organic traffic that generates more traffic, with less content.

September 25, 2017
Written by Klaudia Tirico

Uberflip Introduces AI-Powered Content Recommendation Solution

Uberflip AI is designed to give marketers the ability to fuse the art of marketing with the power of artificial intelligence. The solution aims to help marketers recommend content to their audiences. The company said its AI-based recommendation engine creates deeper content engagement, more personalized content experiences, and accelerates sales…

September 18, 2017
Written by Klaudia Tirico

ClearSlide Launches New Sales Content Recommendation Engine

Sales engagement platform provider ClearSlide has announced the launch of Orion, a functionality designed to guide sales reps to relevant content that enables their efforts within ClearSlide, Outlook, Gmail and Salesforce. Orion aims to provide sales leaders with the tools they need to manage their sales processes, and marketers with…

September 18, 2017
Written by Klaudia Tirico

LinkedIn Marketing Solutions Launches New Audience Network To Expand Native Ad Offering

LinkedIn Marketing Solutions unveiled a new native advertising network designed to help users reach their target audiences with ads by placing its Sponsored Content on partnering third-party publishers across mobile and desktop.

September 6, 2017
Written by Brian Anderson

ON24 Launches Digital Content Hub

Multimedia marketing company ON24 announced it has added a new online content hub to its marketing platform. Called ON24 Content Gateway, the hub is designed to help business marketers curate their best digital assets and gain a better understanding of how their customers and prospects engage with each piece of…

September 5, 2017
Written by Klaudia Tirico

Content Intelligence In Five Minutes

Content intelligence has the potential to give B2B marketers full context into their content, but is it too early to reap the potential benefits? This infographic from Curata shares an in-depth look into the origins of content intelligence, what it takes to collect it and how it is revolutionizing the…