Already a couple of weeks into the New Year, it’s likely that most content marketers have their editorial calendars filled out. But if you’re still at a loss for what stories you should be telling in 2018, a survey by the Aberdeen Group and PJA last Summer offers some hints on the content decision makers are seeking.

ClearSlide is designed to help sales and marketing teams find the best content, effectively communicate with customers and get insights into exactly how customers engage. The company’s latest release, Vega, aims to help sales and marketing leaders, as well as enablement teams, better engage with customers through a more intuitive…

I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to develop and mobilize advocates. The event, which is coordinated by solution provider Influitive, drew approximately 1,000 attendees and featured an interesting mix of case studies showcasing how companies are using advocacy programs to drive content marketing, support ABM programs and reinforce customer success.