Content Marketing

LookBookHQ Is Now PathFactory; Launches Content Insight And Activation Engine

LookBookHQ, a content activation platform for B2B marketers, has released PathFactory, a new content insights and activation platform. In coordination with the new release, the company has also rebranded to PathFactory.

May 8, 2018
Written by Elise Schoening

Contently Launches Comprehensive Content Creation Solution

Contently, a content marketing platform, has released ContentlyOne, an all-in-one solution for marketers to create content across the entire buyer journey.

May 1, 2018
Written by Elise Schoening

Aprimo Launches Content Ideation Tool

Aprimo Idea Lab is an ideation solution that aims to help content marketers and creative teams ideate faster and better. It is designed to connect directly into the Aprimo platform, which includes marketing work management and digital asset management solutions.

April 13, 2018
Written by Elise Schoening

B2B Marketers Fine Tune Cross-Channel Strategies To Streamline Self-Directed Journeys

With B2B shoppers doing as much as 70% of their research before contacting a company, marketers are striving to implement cross-channel strategies that present engaging signposts all along every decision maker’s self-directed journey.

April 11, 2018
Written by Terry Moffatt, Contributing Writer

Cloudwords Partners With Vidyard To Offer Localized, Multilingual Video Content

Cloudwords, a marketing globalization platform, has teamed up with video platform Vidyard to release multilingual video content capabilities.

April 3, 2018
Written by Elise Schoening

Attention Marketers: Your Content Marketing Strategy Is Shortsighted

Calling all marketers: it’s time to abandon an outdated mindset around content marketing and embrace change. For the last ten years, we’ve been inundated with the term “content marketing.” While it seems to mean something different to everyone, we can all agree that when it comes to using content marketing…

April 2, 2018
Written by Randy Frisch, Uberflip

SiriusDecisions Reveals Winners Of The 2018 ROI Awards

SiriusDecisions has announced the winners of its 2018 ROI Awards, which will be presented during the company’s 13th annual Summit in Las Vegas, Nev. from May 8 - 10.

March 30, 2018
Written by Elise Schoening