Content Marketing

Fujitsu Grows ROI 360% With Employee Advocacy

Fujitsu wanted to roll out a formal employee advocacy program that would make it easy for employees to find and share content. The company turned to Oktopost, a social engagement platform, to streamline its employee advocacy efforts and track engagement.

August 2, 2018
Written by Elise Schoening

5 Ways #B2BMX Will Look At Marketing Through A New Lens

via GIPHY To be successful in today's B2B marketplace, companies must make innovative decisions throughout their organization to stay above the competition. This not only includes product or service innovation, but also innovation in how marketing and sales teams engage potential customers to offer genuine, seamless buying experiences.

August 1, 2018
Published in Blog
Written by Brian Anderson

Mack Trucks Proves B2B Doesn’t Have To Be Boring With RoadLifeTV Campaign, VR

Storytelling. Authenticity. A human approach. These terms have quickly become part of the B2B marketing vocabulary — especially when it comes to content, messaging and engagement with customers and prospects.

August 1, 2018
Written by Klaudia Tirico

Brightcove Aims To Empower Marketing Teams With Full-Range Video Capabilities

The Brightcove video platform is designed to provide a comprehensive solution to meet the full range of video publishing and distribution needs of marketers, as well as organizations looking to use video internally and externally.

July 30, 2018
Written by Elise Schoening

LinkedIn Revamps Campaign Manager To Improve Reporting

LinkedIn unveiled updates to its Campaign Manager designed to help marketers better manage their campaigns and gain deeper insights into performance analytics.

July 26, 2018
Written by Elise Schoening

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside…

July 18, 2018
Written by Elise Schoening

Skyword Unveils Holistic Solution For Content Planning, Execution And Optimization

Skyword360, a content marketing platform, aims to provide marketing leaders a 360-degree view of their content strategies and operations. It is designed to enable marketers to plan, execute and optimize their content strategies across multiple audiences, campaigns, channels, regions and divisions.

July 9, 2018
Written by Elise Schoening