Content Marketing

Sitecore Announces Stylelabs Acquisition, Aims To Build End-To-End Digital Marketing Solution

Sitecore, a customer experience management company, has entered a definitive agreement to acquire Stylelabs, a content marketing management provider. Terms of the deal were not disclosed.

October 11, 2018
Written by Elise Schoening

ScribbleLive Launches AI-Powered Content And Marketing Intelligence Solution

TrendHub, a cloud-based, AI-powered content and market intelligence solution from ScribbleLive, is designed to monitor content, topics and keywords to gain deeper insights on buyer and market trends. Powered in part by IBM Watson, TrendHub aims to help users discover emerging trends, identify key influencers and provide valuable market insights.

October 8, 2018
Written by Elise Schoening

IBM Releases Voice-, Text-Enabled Assistant For Marketing Campaigns

IBM announced the general availability of Watson Assistant for Marketing, an AI-powered assistant that aims to help marketers improve campaign management and streamline analytics. The announcement was made at MarTech East, which was held October 1-3 in Boston.

October 4, 2018
Written by Elise Schoening

DGR Book Club: 3 New Reads To Help Marketing & Sales Teams Grow

“Summer reading” may be a thing, but in my opinion, Fall is the ultimate season for snuggling up at home with a good book and a pumpkin spiced latte — preferably after a long day of apple picking and wine tasting while wearing plaid. Is the Millennial in me obvious or what? As the end of the year creeps up, and marketers begin planning and strategizing for 2019, it’s also a…

October 3, 2018
Published in Blog
Written by Klaudia Tirico

PFL Looks To Expand Capabilities, Global Footprint With New Capital Expenditures

PFL, a tactile marketing automation company, announced new capital expenditures that the company states will help further expand its capabilities for current and future clients. The four key investment initiatives intend to accelerate client acquisition and delivered value by investing in increased capacity on the production side that supports bigger…

September 28, 2018
Written by Brian Anderson

Bigtincan Launches Salesforce Solution To Fuel Content Recommendations, Strategies With AI

Bigtincan, a sales enablement platform, unveiled a new SaaS solution for Salesforce that aims to use data science and AI to improve content recommendations and strategies for Salesforce users. The announcement was made at Dreamforce, which is taking place September 25-28 in San Francisco.

September 27, 2018
Written by Elise Schoening

Oracle Unveils Eloqua Updates To Increase Marketing, Sales Efficiency

Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost conversion rates.

September 28, 2018
Written by Elise Schoening