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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Payoff Of Account Based Marketing: 6 Critical Steps To Targeting Key Accounts

The Payoff Of Account Based Marketing: 6 Critical Steps To Targeting Key Accounts

The shotgun approach to marketing is missing the target. That's why companies from a wide range of industries are turning to Account Based Marketing (ABM) to reach the key decision makers.This E-book will show you the six key steps to using ABM to engage the right decision makers at your dream accounts, including how to: Zero in on the right…
The Anatomy Of A Social Seller

The Anatomy Of A Social Seller

It's clear that social media has a positive impact on B2B sales initiatives, but what does today's social seller look like? ThisinfographicfromSales for Lifehighlights the traits and characteristics of today's social seller, allowing sales teams to benchmark themselves and learn how to enhance the way they leverage social media in…
Rise Of The Inside Sales Team

Rise Of The Inside Sales Team

There are a number of factors driving the shift to inside sales, including the fact that buyers are doing more research online and tools such as video conferencing are becoming more commonplace. More than one third (40%) of large companies plan to shift their resources to inside sales from field…
Why Do Your Customers Choose You?

Why Do Your Customers Choose You?

Although 85% of companies agree their sales team's ability to articulate value propositions to prospects is the most important factor to closing a deal, many are not making sure their sales team's messages are pitch perfect. This infographic from Corporate Visions analyzes research to help B2B companies understand how to…
Can Content Create Conversations With Buyers?

Can Content Create Conversations With Buyers?

The answer is yes. And many successful B2B brands are shifting their messaging and campaigns from simply talking at their audience to creating offers that help them listen to their buyers and gauge their pain points. In this webinar, you’ll get real-world examples, showing how interactive content enables marketers to gauge where their company stands versus their peers, and where…
eSigning 101: What, Why, When & How

eSigning 101: What, Why, When & How

Customers are demanding more digital interactions from companies, yet 75% of businesses have yet to adopt eSignatures. However, that is changing quickly — and for good reason. eSignatures eliminate slowdowns caused by distance, location and resources that add time and strain to the paperwork process. This E-book will show how adopting eSignatures can boost your business by taking your internal…
10 Ways To Convert More Customers Using Psychology

10 Ways To Convert More Customers Using Psychology

In order to increase conversions, B2B sales teams need to get into the minds of their prospective buyers. This infographic from Help Scout highlights several studies in social psychology that can be leveraged to create the right conversations that convert prospects into customers. [click to expand]   Source: Help Scout
5 Of The Top Email Mistakes That Will Send You To The Spam Folder

5 Of The Top Email Mistakes That Will Send You To The Spam Folder

As the volume of email traffic increases, email service providers and readers are raising the bar for what content lands in the inbox and stays there. This infographic from TechnologyAdvice covers the five common areas that can get an email in trouble, either by raising its spam score or by…
What To Include In A Buyer Persona

What To Include In A Buyer Persona

Buyer personas can help organizations get a better understanding of their target customers, identify key interests and help create an opportunity to meet business goals. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the nine key components…
Bridging The Gap Between Local Clients & Global Brands

Bridging The Gap Between Local Clients & Global Brands

For independent financial services advisors, the need for ongoing outreach to clients with relevant messaging has never been greater. To address this challenge, many successful global financial services firms are supporting their local advisors with Relationship Marketing Platforms to integrate content, data and sources. This white paper will outline how a Relationship Marketing Platform can help advisors: Develop a compelling…
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