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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Four Overlooked Success Factors In Demand Generation

Four Overlooked Success Factors In Demand Generation

While many demand generation experts focus on tasks such as targeting the right audience and developing appropriate offers, they could be overlooking some important elements. This infographic from Crimson Marketing highlights the four critical steps to successful demand generation. [Click To Expand]   Source: Crimson Marketing  
Marketing Tech 101

Marketing Tech 101

In today's always-on and highly connected world, a marketer's job description may need to include technology know-how. But even though many marketers have heard of marketing automation — and most know something about it — many still need help understanding how to take advantage of what is the cornerstone of contemporary B2B marketing operations.Download this E-book to learn how B2B…
10 Tips For Accelerating Your Pipeline

10 Tips For Accelerating Your Pipeline

Marketers often think their responsibility ends at the top of the funnel. But today they have far more power over the pace of the sales process than ever before. With technology, marketers now have the authority to qualify and nurture leads and help sales close them faster. This E-book will highlight 10 tips on marketing automation that can shorten the…
10 Tips For Social Media Marketing

10 Tips For Social Media Marketing

In this digital age, social media marketing is more than just an informational hub. It is a tool to serve clients and drive traffic. This infographic from oneclickhere, an online marketing firm, outlines the benefits of social media marketing, including the ability to segment messaging and drive inbound traffic. [Click…
The 5 Metrics You Need To Track Social Marketing’s Impact & Influence

The 5 Metrics You Need To Track Social Marketing’s Impact & Influence

Marketers will spend more than $10 billion in 2015 on paid social advertising, according to eMarketer, a 31% increase compared with 2014. Given that investment, marketers are under pressure to track the performance of paid social at deeper levels, such as market, geography and topics as they gravitate to more mature social analytics models. View this on-demand webinar, where you…
The Ultimate Guide To Creating Visually Appealing Content

The Ultimate Guide To Creating Visually Appealing Content

Content with relevant images receives 94% more views than content without. This highlights how buyers looking to educate themselves on topics of interest prefer highly visual content compared to blocks of text. This infographic from QuickSprout dives deep into how visual content is impacting various channels, and how to begin…
Buyers In Context: Key Findings From The 2015 B2B Buyer's Survey

Buyers In Context: Key Findings From The 2015 B2B Buyer's Survey

You've read Demand Gen Report's annual B2B Buyer's Survey and seen what percentage of buyers are using social media to research services and products. You know the average size of a B2B buying team. But what does all that mean to your business? Nothing if you don't have a holistic view of the buying process. Join Demandbase's John Dering and…
Need For Customer Insights Fuels Growth Of Sales Acceleration Tools

Need For Customer Insights Fuels Growth Of Sales Acceleration Tools

The need for greater customer insights is sparking many companies to invest in sales tools to better understand the buyer’s journey. This infographic from LiveHive highlights the $30 billion market for sales acceleration technologies designed to serve millions of data-driven salespeople. [Click To Expand] Source: LiveHive
The Guide To The Marketing Technology Landscape

The Guide To The Marketing Technology Landscape

The marketing technology space continues to grow, and it's showing no signs of slowing down. In fact, marketing software spending is expected to grow to more than $32.3 billion by 2018. With the marketing technology industry in a constant state of fluidity, it is easy to get lost. This guide will help you find the right tools for your business.In…
Next Generation Sales Enablement Tools: Creating More Relevant Sales Conversations

Next Generation Sales Enablement Tools: Creating More Relevant Sales Conversations

Looking to build on their investments in CRM and marketing automation platforms, many B2B organizations are now focusing more deeply on the last mile of engagement by integrating sales enablement tools and processes. According to research from SiriusDecisions, spending on sales enablement tools increased 69% between 2012 and 2014. Progressive B2B marketers are using the analytics from their sales enablement…
Optimizing Omnichannel Marketing Initiatives

Optimizing Omnichannel Marketing Initiatives

Big Data and predictive analytics aim to help B2B organizations offer as personalized of a customer experience as possible, but exactly how do they both work together? This infographic from Neustar highlights how industry leaders are using predictive analytics alongside their customer data to offer a consistent brand experience across…
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