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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer’s Journey

2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer’s Journey

Lead nurturing, an important piston in the demand generation engine, is growing in sophistication and moving beyond simple campaigns that blast the same email to the entire database. Marketers are seeking to improve their use of data to target their lead nurturing campaigns to prospects in various stages of the buying cycle and predict who will be more likely to…
15 Mobile Stats For B2B Marketers

15 Mobile Stats For B2B Marketers

Mirroring their behavior as consumers, B2B buyers are turning to their smartphones and tablets more frequently for research. OpenView Venture Partners, a B2B software venture capital firm, compiled this infographic with information about how mobile use is impacting the B2B marketing landscape. [Click To Expand] Source: OpenView Venture Partners
The Ultimate Guide To Social Analytics

The Ultimate Guide To Social Analytics

With social media spending expected to jump more than 20% over the next 5 years, marketers are going to face a great deal of pressure to prove that this increased investment provides a solid return. Yet, in a recent study, more than half of marketers say they can't demonstrate their return on social spending at today's lower rate. But with…
The 2015 Data Hygiene & Enrichment Report: Why High-Quality Data Is Critical To Demand Gen Success

The 2015 Data Hygiene & Enrichment Report: Why High-Quality Data Is Critical To Demand Gen Success

The constant influx of inaccurate, and incomplete data can prevent many marketers from taking full advantage of their database for demand generation strategies and tactics. Savvy companies, including RingCentral and Brooks Automation, are searching for new ways to keep their database as clean as possible to maximize their marketing initiatives, while also enriching their database with additional insights. Research from…
Five Reasons Your Prospects Say No

Five Reasons Your Prospects Say No

Just because a prospect expresses interest does not mean it will be a quick or easy sale. This infographic from ZoomInfo highlights some of the common reasons why sales reps are rejected and strategies to overcome these hurdles. [Click To Expand] Source: ZoomInfo
Why Accurate, Reliable Customer Data Is A Marketing Imperative

Why Accurate, Reliable Customer Data Is A Marketing Imperative

Wouldn't you love to know what top marketers from companies such as Citibank, Kimberly-Clark and Dell see as the challenges and opportunities they face with data quality? Learn what nine marketing VIPs have to say about what works and what doesn't for effective data management. In this white paper, you'll gain first-hand insights from a conversation among these marketing leaders,…
4 Ways Marketers Can Boost Their Demand Gen Results

4 Ways Marketers Can Boost Their Demand Gen Results

Even though the digital boom has made it more possible than ever for B2B marketers to know their customers, a recent B2B Enterprise Demand Generation study shows that 58% of marketers said their demand generation efforts are not very productive and less than 3% said they are very effective. However, some forward thinkers are taking advantage of predictive analytics to…
How Data Quality Impacts Marketing

How Data Quality Impacts Marketing

Nearly three quarters (70%) of organizations have adopted data quality tools to gain a more complete view of their buyers. This infographic from Trillium Software highlights how companies can drive more revenue by making data the focal point of their marketing decisions. [Click To Enlarge]   Source: Trillium Software
How B2B Marketers Can Nurture Like Netflix

How B2B Marketers Can Nurture Like Netflix

Savvy B2B marketers are taking a cue from Netflix by moving to “always-on” nurturing campaigns where buyers engage on their own timelines. This infographic from LookBookHQ outlines how B2B marketers can incorporate tactics such as personalization and recommendations to nurture prospects in the Netflix era. [Click To Expand] Source: LookBookHQ
What’s The Deal With Intent Data?

What’s The Deal With Intent Data?

The conversation is quickly turning to intent data as sales and marketing organizations look for the best ways to identify new customers and pinpoint where people are in their buying journey.To venture into this new frontier, B2B marketers need to understand the types of intent data out there and how each can be used most effectively. This 8-page E-book details…
Making The Case For B2B E-Commerce

Making The Case For B2B E-Commerce

An overwhelming majority (88%) of executives purchase business products online. Nearly half (49%) intended to buy a specific product, but purchased a competing solution instead because it was easier to complete the transaction online. This infographic from Sullivan, a digital marketing agency, highlights some key statistics regarding B2B online sales.…
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