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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Predictive And Advanced Analytics Support Consistent Customer Experiences

Predictive And Advanced Analytics Support Consistent Customer Experiences

Progressive B2B marketers are investing heavily in advanced analytics tools to offer consistent customer experiences throughout the buyer's journey. A recent study from Forrester Research shows that nearly half (45%) of B2B marketers are increasing spending on advanced analytics technologies compared with last year, and 36% are maintaining the same levels. Marketing analytics have the potential to make each part…
A Blueprint For Investing In Referral Marketing

A Blueprint For Investing In Referral Marketing

As buyers rely more heavily on peer recommendations when researching products and services, it's no wonder that referral marketing is emerging as a leading strategy for B2B marketers. This E-book outlines the tools and techniques to automate the referral process while keeping users — advocates, prospects, salespeople and marketers/administrators — in mind. By filling out the form you'll get a…
Perception Vs. Reality In Content Marketing

Perception Vs. Reality In Content Marketing

Modern marketers have worked hard to fill voids in their content marketing initiatives, but are their efforts making the grade? This infographic from Highspot looks at the gaps between perception and reality when it comes to content creation, distribution and collaboration with sales. [Click To Expand] Source: Highspot
The Database Marketing And Contact Acquisition Survey Report

The Database Marketing And Contact Acquisition Survey Report

B2B marketers realize that their contact database is a critical component of successfully reaching revenue goals, and they have tangible objectives focused on better defining and reaching their total addressable market as well as becoming more targeted in reaching defined segments. Most of them are far less interested in merely growing the database in size, choosing instead to find and…
How Companies Are Building Their Marketing Stacks

How Companies Are Building Their Marketing Stacks

The marketing technology stack includes tools for analytics, lead nurturing, lead conversion and awareness. However, the marketing automation adoption rate is just 60% for companies with annual revenue of more than $500 million, and even less for smaller firms. This infographic from TechnologyAdvice breaks down how marketers are investing in…
Content Curation In B2B Marketing

Content Curation In B2B Marketing

Content curation is being leveraged by a majority (82%) of B2B marketers to help establish an online presence and build brand authority, according this infographic from Inboundli. The infographic outlines the various challenges content curation aims to overcome and highlights popular formats and channels. [Click To Expand] Source: Inboundli
Adapt Or Die: Engage Prospects And Customers Using The Latest Tools And Strategies

Adapt Or Die: Engage Prospects And Customers Using The Latest Tools And Strategies

Today’s B2B buyers expect customized and continual engagement from vendors, and sales departments are adapting by taking on some of the nurturing traditionally carried out by marketing, including delivering content. This white paper draws out the new path of the customer sales journey that is causing B2B companies to adapt their lead nurturing strategies, including: The current landscape of the…
Branding In The Digital Age

Branding In The Digital Age

As marketing communication shifts to digital platforms, marketers have to share their branding message through channels such as social media, mobile applications and video. This infographic, created by the New Jersey Institute of Technology’s Online Master in Business Administration program, visualizes the importance of branding across all digital marketing efforts…
Demand Generation 101

Demand Generation 101

Demand generation today is much more than lead generation. It includes a range of marketing tactics, tools and organizational activities that work together to achieve specific marketing and business goals. The question is: are you maximizing demand generation to the best of your abilities, if at all?This E-book will provide newcomers to demand generation an info-packed crash course on how…
As ABM Moves To A “Must-Have” Tactic, Marketers Begin To Ramp Up Their Skills

As ABM Moves To A “Must-Have” Tactic, Marketers Begin To Ramp Up Their Skills

Account-based marketing (ABM) is gaining serious traction as more than 90% of B2B organizations consider it a “must-have” tactic, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study. Wider adoption is anticipated; nearly two-thirds (60%)of marketers expect to invest in ABM technology in the next 12 months, the study revealed. While ABM requires a shift in mindset and dedicated…
How B2B Marketers Can Leverage Mobile

How B2B Marketers Can Leverage Mobile

B2B e-commerce is expected to account for $780 billion in 2015 and $1.1 trillion in 2020. In addition, 94% of B2B buyers report conducting some degree of research online before making a business purchase. This infographic from Usablenet provides an overview of how mobile is being integrated into B2B marketing…
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