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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Guide To Removing Obstacles For Account-Based Marketing

With every new system a business tries, there is a set of obstacles to overcome. Research shows that 41% of companies say they are making account-based marketing a priority. That means more businesses than ever are faced with a variety of obstacles that can slow the success of going beyond net leads at the top of the sales funnel.

The Formula For Powering Up Marketing Campaigns

Video content is making waves in the B2B buying process. Studies show that more than half of B2B buyers view video content when researching a buying decision. This white paper dives into how live video ads can make a powerful impact on digital marketing initiatives, including: Why B2B buyers prefer engaging video content over its written counterparts;Best practices for programmatic…
Marketers Slow To Adopt Virtual Events

Marketers Slow To Adopt Virtual Events

While virtual events offer advantages such as lower costs per lead compared to in-person events, they have not been widely adopted by marketers. Only one third of marketers have tried virtual events, according to this infographic from InterCall. The conference and collaboration services providersurveyed more than 340 marketing professionalson their…

New Approach, New Roles: How Sales And Marketing Partner For Effective Social Selling

Studies show that 73% of salespeople that use social selling outperform those that don’t, yet two-thirds of companies don’t have a social strategy for their sales team. So the question is, why don’t they? It takes a buy-in from sales, marketing and leadership to gear up social selling, but once they do, the returns are worth the efforts.

2015 Content Preferences Survey: Buyers Value Content Packages, Interactive Content

The content marketing landscape has seen some dramatic changes since our initial Content Preferences Survey in 2012.While white papers and webinars remain among the most popular types of content for engaging prospects, buyers are increasingly relying on infographics, videos and other interactive content, such as ROI calculators and assessments, as they make their buying decisions. It is no surprise that…

Skills Of The Modern Marketer

Today's B2B marketing landscape is in a constant state of fluidity, and companies need to make sure they have the right marketers on their team to boost results. This infographic from Econsultancy highlights key skills modern marketers need to have in order to stay efficient and productive in the workplace.
#C2C15 Recap: What You Missed

#C2C15 Recap: What You Missed

Scottsdale, AZ was the ultimate destination for content marketing and demand generation insights, best practices and case studies during this year's B2B Content2Conversion Conference, hosted by Demand Gen Report.During the three-day event, more than 400 B2B marketing professionals converged at the Hyatt Regency Resort at Gainey Ranch to learn how…

The Evolving B2B Buying Process

B2B buyers are embracing online options to research and purchase products, B2B suppliers need to evolve and must seek out new opportunities to engage their high-tech targets. MDG Advertising analyzed a 2014 B2B procurement study by Acquity Group and compiled its findings into this infographic.
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