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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Superheros of Inbound Marketing

Inbound marketing cost 62% less than traditional methods of marketing, but it requires contributions from a number of “superheros,” including SEM, PR and blogging. This infographic from HubSpot and Bigshot Inbound outlines how these efforts drive all level of the sales funnel.

Account-Based Marketing Reveals Untapped Potential

 Marketing automation has become a vital tool for effective demand generation. However, is marketing automation all you need to drive quality leads into the funnel, and what about the leads already in your database?

Navigating The Online Marketing Landscape In 2015

The rise of interactive content and the changing buying process are some of the prominent themes expected to drive online marketing for 2015. This infographic from Uberflip offers a roadmap of marketing trends. 

What Content Has the Most Clout?

  When it comes to content, it’s all about the quality instead of the quantity. This infographic, based on Eccolo Media's 2015 B2B Technology Content Survey, looks at which styles of content — and how much of it — B2B buyers consumed during an actual buying cycle.

The 2015 Marketing Automation Outlook Guide

As we start 2015, many of the themes from 2014 — data-driven marketing, advanced lead scoring capabilities, predictive analytics and tracking campaign effectiveness — will continue to influence the marketing automation landscape. Overall, there continues to be a major push to build more meaningful relationships with prospects. B2B marketers are increasingly turning to predictive marketing strategies to help identify the…

Video Plays Starring Role In Demand Generation

  Many B2B marketers are increasingly relying on visual content — particularly video — to reach potential buyers and generate leads. This infographic, courtesy of KnowledgeVision, outlines how marketers are using video to keep their sales funnel full of hot leads.

Video Without The Studio

Video content is everywhere you turn. But the challenge is capturing effective video content without busting the budget. This white paper outlines the strategies for producing affordable video content that leverages the knowledge of your subject matter experts.

The Video Marketing Handbook

B2B organizations are behaving more like media companies every day, creating video content that resonates and increases conversion rates. Download this handbook, and gain valuable insights into how video content can enhance your content marketing initiatives, including: Why 70% of B2B marketers claim video performs better than other content; The best way to formulate a video content strategy; and Best…

VerticalResponse Launches Developer Program For Small Businesses

VerticalResponse, a provider of online marketing tools provider for small businesses, launched an open API and integrations marketplace. The marketplace positions developers to add email and social media marketing capabilities to their business applications. Using the tools built by developers, marketers can create and send email newsletters, promotions and invitations…
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