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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Tracking Content Marketing ROI for Dummies

From brand awareness to customer engagement and moving prospects through the sales funnel, it's imperative that brands determine steps to figure out how effective their content marketing efforts are. Uberflip has created this infographic with some tips on tracking metrics, calculating ROI and communicating that to the team.

Video Without The Studio

Video is a Top 10 content marketing tactic. But that doesn't mean it has to be expensive, production-quality video.

Email: Wanted Dead or Alive

Emerging channels such as social media have marketers questioning if email is the most effective way to contact prospective buyers. This infographic from Marketo highlights some interesting facts disproving the rumor that email is dead, and how marketers can still leverage this channel to engage target audiences.

Special Report: B2B Marketers Refine Lead Scoring Models To Boost Sales Effectiveness

It is clear that lead scoring continues to grow as a pivotal piece of the B2B marketing puzzle. Research from SiriusDecisions states that 68% of B2B tech organizations have implemented a lead scoring program implemented. However, fewer than half (40%) of those sales teams deem their lead scoring initiatives effective, and progressive marketers are looking for opportunities to refine and…

Feast On Lead Nurturing

Want to stuff your funnel full of tasty leads? This infographic, based on Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, shows how savvy marketers are using advanced lead nurturing tactics to bring more prospects to the table.

Understanding B2B Buyer Behavior

B2B buyer activity and research peaks at different times of the day, week, month and year. To understand those idiosyncrasies, Software Advice, a technology review site, studied six million unique visitors to its site to discover when B2B buyers perform research on the web and conversion rates from web visits.…

What The MLB Can Teach You About A/B Testing [Infographic]

After an intense World Series, B2B marketers can learn a lot from how the MLB increases its online conversion rates. Wingify highlights in this infographic about how the simple act of A/B testing can make a major impact on any company’s online sales.

Special Report: Webinar Best Practices Highlight The Need To Address Multiple Buying Stages

Webinars have become a mainstay of the demand generation strategies of many B2B marketers, as they remain an effective tool to engage prospects. Demand Gen Report’s 2014 B2B Content Preferences Survey shows that 67% of B2B buyers have used webinars in the past year to research B2B purchasing decisions. However, many B2B marketers have focused on webinars as a top-of-the-funnel…

Making Your Content Go Viral [Infographic]

What marketing strategies produce viral content? While it is hard to predict, this infographic from Best Marketing Degrees outlines the steps to improve the chances of your marketing being an Internet sensation.

The Art Of A Curated Post [Infographic]

Content marketers who are looking to increase content production and save time are increasingly turning to content curation. According to a recent study, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content. This infographic from Curata outlines five steps to a creating a curated…
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