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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Putting Account-Based Marketing to Work in 2015

Megan Heuer, VP & Group Director at Sirius Decisions and Shari Johnston, Sr. Director of Integrated Marketing Programs at Demandbase, will discuss best practices for creating an Account-Based Marketing and putting it into action. Start your 2015 with a solid plan to market and sell to your key accounts and drive results all the way through the selling process.

Crossing the Conversion Gap: Sales Enablement Strategies to Ensure Generated Demand Gets Closed

The hand-off between Demand Generation and Field Sales follow-up is tricky in most companies. It’s a typical failure point where many good leads go to die and conversion percentages languish. Unless your company has an aligned Sales Enablement program that connects the dots between Marketing and Sales to make sure your representatives are ready to convert that opportunity into real…

Upgrading Your Lead Nurture Program in 2015

For years marketers have used sophisticated nurture strategies that segment and​ ​email their database contacts. What if you could upgrade your nurture strategy to apply that same level of sophistication to an even larger audience — anonymous website visitors — across multiple marketing channels?​ ​2015 can be the year you start!

Measuring The Impact Of Content Marketing On Your Pipeline

With over 70% of companies increasing investment in their content marketing, there is now a need to prove the impact of this investment (specifically with respect to revenue and pipeline). Determining success requires collaboration between content marketing and marketing operations, as well as a deep understanding of how buyers interact with an organization's branded assets.

29 Tips To Rescue Your Email Marketing Campaign [Infographic]

  An email campaigns fail for a number of reasons. The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from design, copy structure or deliverability issues. This superhero-inspired infographic from Spear Marketing Group could help rescue your campaign.

How To Turn Your Resource Center Into A Demand Gen Machine

For many companies, the resource center of their website turns into a content graveyard, rather than a dynamic driver of traffic, engagement and leads.  Set aside 30 minutes of your day to learn how leading organizations are transforming their resource centers into “demand generation machines” by creating a content experience that makes it easy for visitors to find relevant content that converts.

The New Formula For Connecting With B2B Buyers

While many foundational aspects of the buying process have not changed, the way that buyers educate themselves and engage with sales reps has evolved thanks to social media. Is your company ready to respond to these changing market dynamics?

Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement

Several years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

Increasing Marketing Automation ROI By Investing In Data

Marketing automation adoption is growing at a steady rate, but many B2B organizations fail to realize that the data they collect is what fuels their overall success. Maintaining a clean and organized database is crucial, and companies see an average 66% increase in revenue just by regularly maintaining their database.
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