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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Marketing Automation: Sales Or Marketing Tool? [Infographic]

Marketing automation was once seen as a tool solely for marketers. As companies are beginning to take full advantage of the process, however, they are seeing benefits across the board. This infographic from Pardot details the suggested daily strategies of both marketers and sales people.

Why Modern B2B Marketers Need Predictive Marketing

While predictive marketing may only provide your business with marginal success at the moment, there are many different ways predictive models will affect your business in the imminent future — and also come into play in today’s B2B landscape.

7 Essential Marketing Skills [Infographic]

For marketers, developing new skills is a job requirement. Formstack, a provider of form-building solutions, put together this infographic of the seven skills modern marketers need to succeed, from crunching numbers to creating content.

6 Tips For Onboarding Success [Infographic]

Equipping new sales hires with the right content and resources to get them up to speed quickly is a challenge for many organizations. This infographic from SAVO offers six tips to help get new hires started on the right foot.

7 Email Deliverability Myths Busted

When it comes to email deliverability, there is a lot of misinformation and conflicting advice. This infographic from Email Delivered, which provides email consulting services, seeks to debunk some of the myths surrounding email deliverability.

Five Best Practices For B2B Mobile Commerce

While B2C brands have traditionally led the way when it comes to mobile, more than half of B2B customers are now using their smartphones to research and purchase products for their companies. This infographic from Usablenet offers five best practices to improving the mobile experience for B2B customers.

6 Keys To Sales & Marketing Alignment

  It is quite common for sales and marketing departments to debate who gets credit for a sale, the quality of leads, and other metrics. But it is vital that B2B organizations to enhance the relationship between these two teams to boost productivity — and ultimately results.

The State Of Marketing And PR in 2014

When it comes to content marketing and PR tactics, only 60% of marketing and PR professionals have a content marketing strategy in place. This infographic from Vocus and Market Connections busts some of the myths when it comes to blogging, SEO, PR and content marketing.

Special Report: Best Practices To Boost Database Health

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order.
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