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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Answers To The Top 10 Email Marketing Questions

Answers To The Top 10 Email Marketing Questions

With the email marketing landscape continuously evolving, it is important for B2B marketers to stay informed about best practices in design, subject lines, body copy and other factors that can impact open rates and conversions. This infographic from Email Monks addresses some common email marketing queries.
The Love Boat Guide To Customer Engagement

The Love Boat Guide To Customer Engagement

B2B marketing success is highly dependent upon personalization and targeted communication. Highlighting data from its recent survey of 1,200 users, this infographic from Autopilot focuses on how buyers are seeking more personalized marketing. [Click To Expand] Source: Autopilot
Data-Driven Content Marketing

Data-Driven Content Marketing

How To Create & Optimize A Content Strategy With Data At Its Core B2B organizations have fallen under the impression that content marketing is a "hit or miss" practice. However, it doesn't take much to boost content success and make an impact on the company's bottom line. Leveraging accurate and relevant data will ultimately help guide your content strategy, as…
You Don't Need A Marketing Video

You Don't Need A Marketing Video

...You Need A Video Marketing Strategy Even the biggest blockbuster feature film doesn't get there just by being good. It takes a concerted, holistic effort to get the most out of the time, effort and money that goes into one. The same applies to your marketing videos. A well-planned strategy can make the difference between a best-in-class marketing blockbuster and…
2016 State Of Marketing Automation Outlook Guide

2016 State Of Marketing Automation Outlook Guide

The thought leaders we queried for Demand Gen Report’s 2016 State Of Marketing Automation Outlook Guide pointed to a number of new themes they expect to emerge in 2016, including the increased importance of orchestrating a content experience across multiple channels. As B2B buyers are widening their net when doing research — often turning to peer review sites and social…
The Mad Men Of The Millennium

The Mad Men Of The Millennium

Marketing has made the shift from print to digital, meaning that tomorrow’s Mad Men have to evolve their marketing skills to be successful. This infographic from Marketo highlights the roles, skills and opportunities digital marketers have in today’s B2B marketing landscape that yesterday’s Mad Men couldn’t imagine. [Click To Expand]…
2016 Content Budgeting & Measurement: Key Investments & Strategies For The New Year

2016 Content Budgeting & Measurement: Key Investments & Strategies For The New Year

What are the top content marketing trends and investments for 2016? How do B2B firms plan to ramp up content messaging and amplification strategies to increase reach, boost brand recognition and drive ROI? During this exclusive webinar, the Content4Demand team will reveal key takeaways from its inaugural Content Budgeting & Measurement Survey, offering answers to top-of-mind questions including: What are…
A Lead’s Journey To Find The Right Home

A Lead’s Journey To Find The Right Home

With research showing that the typical B2B deal needing the approval of 5.4 decision makers, getting the right contact to the right salesperson is critical to streamlining the process and getting deals closed faster. However, many companies still rely on inefficient and outdated methods of getting leads into the hands of the proper salesperson. This E-book aims to highlight how…
How ABM Impacts The Cost Of A Lead Among B2B Verticals

How ABM Impacts The Cost Of A Lead Among B2B Verticals

The cost of a lead has increased significantly this year as more marketers have opted for higher quality and more expensive account-based marketing (ABM) campaigns. This infographic from Madison Logic highlights the cost per lead from various B2B verticals and how ABM impacts these costs. [Click To Expand] Source: Madison Logic
Marketing Operations: A Skills Game

Marketing Operations: A Skills Game

Organizations are always fine-tuning their marketing operations to maximize success and efficiency — making marketing ops practitioners the “surgeons” of B2B marketing. This infographic from Integrate highlights the most prominent challenges with B2B marketing operations today, while highlighting how marketers can alleviate the pain points. [Click To Expand] Source: Integrate
The Complete Do-It-Yourself Guide To Account-Based Marketing

The Complete Do-It-Yourself Guide To Account-Based Marketing

Research shows that 92% of companies recognize that account-based marketing is either "extremely or very important." However, only 20% had an ABM strategy in place for over a year. Although ABM doesn't look like a DIY project, it is definitely possible. This E-book will walk you through the 10 steps that make up an effective ABM strategy, including: Misconceptions about…
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