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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Here’s Why Your Sales Team Should Invest More Time on Content Marketing

Here’s Why Your Sales Team Should Invest More Time on Content Marketing

B2B marketers are well aware of the value of content marketing. However, salespeople need to be just as invested in content as the marketing team to find success. This infographic from Salesforce highlights the value sales reps can bring to a company's content marketing strategy — from production to distribution.
Tapping Your Content For The Bottom Of The Funnel

Tapping Your Content For The Bottom Of The Funnel

B2B marketers are seeing their job roles expand beyond lead generation to sales enablement, which means these marketers have to learn the best way to position their sales teams for success. This infographic from KnowledgeTree blueprints a game plan for B2B marketers to leverage their content for bottom-funnel engagement to…
8 Steps To Initiating The Right Launch Sequence For Your Referral Program

8 Steps To Initiating The Right Launch Sequence For Your Referral Program

Perhaps nothing cuts throughout the marketing clutter more than a referral from one colleague or friend to another. In fact, almost half (43%) of marketers who regularly use referral programs have acquired 35% or more of their new customers via referrals, according to Gigaom Research's Digital Marketers Survey. However, getting started may seem daunting to many marketers. This E-book shows…
Account-Based Marketing: What You Need To Know

Account-Based Marketing: What You Need To Know

If you are one of the 50% of companies currently not leveraging account-based marketing (ABM), there are a few stats that you need to review which highlight its growing popularity among B2B organizations. This infographic from Integrate provides some fresh statistics every B2B marketer needs to know about ABM.
Analyzing The Data Skills Of B2B Marketers

Analyzing The Data Skills Of B2B Marketers

Predictive analytics is considered B2B marketers’ weakest data skill, while data segmentation is the strongest, according to a recent study conducted by B2B Marketing. This infographic highlights key findings from the report, in which 200 B2B marketers rate their personal data skills as well as their company’s and colleagues’ data…
Using Data Triggers to Drive Marketing and Sales

Using Data Triggers to Drive Marketing and Sales

Have you ever purchased an umbrella on a sunny day? Chances are you haven't, since there was no immediate need. But the second those rain clouds start to roll in, all of those previously uninterested buyers are ready to snap them up. The moral of this story? Timing really is everything. During the webinar, Charlie Allieri, Aberdeen's Chief Data Officer…
How Inbound Marketing Accelerates Business Growth

How Inbound Marketing Accelerates Business Growth

B2B businesses can’t wait for customers to come to them.  To be successful, they need a plan to engage and convert new customers. This infographic from Eliv8 highlights 21 tactics and strategies to leveraging inbound marketing to fuel business growth. [Click To Expand] Source: Eliv8
2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data And Analysis

2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data And Analysis

More than half (51%) of B2B buyers rely on content now to research their buying decisions, and they want shorter, interactive content that educates rather than sells. Those were among the findings of the 2016 Content Preferences Survey Report.In addition, buyers said they want content that can help them benchmark their strategies, as well as highlight success stories from others…
The 2016 Killer Content Awards

The 2016 Killer Content Awards

It has been an exciting year for content marketing. In the 2015 installment of our Killer Content Awards (KCAs), we saw B2B firms invest more time in creating buyer-focused content campaigns that touch each stage of the decision-making journey. Now in 2016, Demand Gen Report is seeing companies bring their content marketing strategies and campaigns to a whole new level. And this…
The Evolution Of B2B Sales Decisions

The Evolution Of B2B Sales Decisions

The role of B2B sales reps has changed drastically over the past few decades, but there are still some common denominators that have stood the test of time — albeit in more digital formats. This infographic from Zilliant explores how B2B sales reps have evolved over time in their decision…
The Top 3 Reasons Sales And Marketing Alignment Is Off

The Top 3 Reasons Sales And Marketing Alignment Is Off

A variety of issues can cause marketing and sales teams to remain disconnected, such as communication and broken processes. Understanding the hurdles can help B2B organizations overcome their challenges. This infographic from InsideView analyzes findings from a recent study polling roughly 995 sales and marketing professionals to help recognize the…
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