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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The 2016 Lead Scoring Survey Report

The 2016 Lead Scoring Survey Report

Long considered a core component of demand generation programs and a key functionality of marketing automation, lead scoring is seeing mixed success among B2B organizations.Demand Gen Report's "2016 Lead Scoring Survey," fielded in March and April, found an overwhelming majority of marketers (86%) are using lead scoring as part of their demand gen strategy.However, nearly half of those surveyed admitted…
5 Ways to Generate Leads With Video

5 Ways to Generate Leads With Video

As video takes center stage as the content medium of choice, marketers need to take full advantage of this engaging medium for lead generation. B2B marketers that use video for lead gen experience a 19% lower cost per lead than those that don't, according to Aberdeen. It's no surprise, then, that top marketers are using video as part of their…
An Illustration Of What Characterizes Good Content

An Illustration Of What Characterizes Good Content

Instead of interrupting prospects during their buying experience, content must be interesting to the point that people voluntarily engage with it. This infographic from Mark Armstrong showcases the different factors that make high quality, “good” content. It also highlights how content marketing evolved in the transition from traditional to digital…
6 Reasons Why You Should Make Predictive The Center Of Your Marketing And Sales Universe

6 Reasons Why You Should Make Predictive The Center Of Your Marketing And Sales Universe

As technology gets more sophisticated, so do the analytics marketers are capturing. The problem is, this data may not be easily connected and can leave B2B organizations without the full picture of customers and prospects. Leading-edge companies are using predictive intelligence to uncover and integrate their data into a comprehensive and insightful package for marketing and sales. Finding in-market accounts…
B2B Marketing And Sales Teams Converge With Sales Enablement Technology

B2B Marketing And Sales Teams Converge With Sales Enablement Technology

With the technology landscape continuing to evolve and grow within the B2B ecosystem, companies such as Extreme Networks and Veritiv are increasing their focus on new tools and tactics to make the right targeted content easily accessible. This can position sales teams to have engaging conversations with prospects.Research from the Aberdeen Group shows that best-in-class sales organizations that are supported…
The A To Z Checklist Of Content Marketing

The A To Z Checklist Of Content Marketing

Ninety-one percent of B2B marketers practice some form of content marketing, so it’s crucial to be at the top of your game with your content to catch buyers’ attention and move them further along the buying journey. This infographic from PageTraffic provides a 40-point checklist on ways you can enhance…
Building The New Model For Growth Marketing

Building The New Model For Growth Marketing

Join us to get practical insights and tips into building the right marketing tech stack! Save hours of research by hearing straight from your peers what is making a HUGE impact on the bottom line. Join Mary Kay Hyde, VP of Marketing at HotSchedules and Mat Rider Global Director of Digital & Social Media of MongoDB, to learn how they…
15 Noteworthy Statistics About B2B Marketing Automation

15 Noteworthy Statistics About B2B Marketing Automation

B2B companies are realizing the true value of marketing automation platforms (MAPs); over half (53%) of B2B Fortune 500 companies use MAPs — a 112% increase from 2013. This infographic from Mystique Brand Communications highlights 15 stats that evaluate the growing importance of marketing automation within B2B organizations.
Satisfying B2B Buyers’ Growing Appetite For Content

Satisfying B2B Buyers’ Growing Appetite For Content

Research shows that more than 80% of B2B buyers review three or more pieces of content when considering a purchase. With that kind of appetite, any B2B marketer can struggle with supplying content consistently to their audience. This interactive experience from Content4Demand shows how repurposing and refreshing your current content…
Building A Demand Factory™: A Metaphor For Modern Marketing

Building A Demand Factory™: A Metaphor For Modern Marketing

Now is the best time to kickstart your "Demand Factory" to bring a greater level of repeatable, scalable processes to marketing efforts. Don't know where to start? Download this E-book and see how you can generate predictable, repeatable demand. The four core areas of the Demand Factory that can turn your marketing organization into a powerhouse; The systems, people and…
2016 Global Marketing Imperatives

2016 Global Marketing Imperatives

Even as more companies adopt content marketing strategies, they face growing problems — especially as they grow outside of their hometowns and home countries. Creating and sharing engaging content in all its forms with audiences across the globe requires more than just translation to make it successful. Fill out the form below for insights, anecdotes and case studies from thought…
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