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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

What B2B Marketers Can Learn From IKEA

What B2B Marketers Can Learn From IKEA

Have you ever been inside an IKEA? Its layout aims to keep customers in the store longer and encourages engagement with everything they have to offer. Seem familiar? It sounds a lot like what B2B marketers should be aiming to do with their content journeys. This infographic from LookBookHQ aims…
The Latest Shifts In B2B Buyer Behavior

The Latest Shifts In B2B Buyer Behavior

New Trends And Real-World Insights From The 2016 Research This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on: where they typically see breakdowns in the marketing/sales process; what validation steps they are adding to the buying process; how they…
2016 Trends In Personalization

2016 Trends In Personalization

Personalization is an important part of buyer-centric B2B marketing. However, more than half (55%) of organizations give their personalization efforts a grade of “C” or lower. This infographic from Evergage highlights key findings from the company’s recent 2016 Trends In Personalization report. The study covers patterns in adoption, attitudes, usage…
The Marketing Automation Success Kit

The Marketing Automation Success Kit

Kickstart your marketing automation success with this five-step starter kit Marketing automation has many features and capabilities that can make a marketer's life easier. However, the task of implementing and maintaining a marketing automation system can sound rather daunting. Fear not! Here's a step-by-step guide to setting yourself up for marketing automation success. Preparing for implementation success; Streamlining lead management;…
The Complete Guide To Lead Nurturing

The Complete Guide To Lead Nurturing

Today's B2B buyers don't want any distractions, meaning marketers have to have relevant and contextual content available for their prospects when and where they want it. Lead nurturing provides marketers an automated way to map out campaigns and provide prospective buyers with the content they need to make a purchase decision. Ready to kick your marketing up a notch with…
Fuel Strategic Growth With Data

Fuel Strategic Growth With Data

Every organization is looking to grow, and data is crucial to driving that growth. This infographic from Oceanos illustrates how data can fuel essential demand generation activities for B2B marketers. 
Mastering The Art Of Modern Marketing

Mastering The Art Of Modern Marketing

Research shows that today’s B2B marketers feel they are underperforming when they compare themselves to an ‘ideal marketer.’ But most modern marketers are just lacking self-esteem. This infographic from Oracle Marketing Cloud highlights several key areas where today’s marketers should focus their efforts, and also identifies the top challenges they…
Social Media Strategy For Lead Generation

Social Media Strategy For Lead Generation

Eighty-three percent of B2B marketers use social media to increase their brand exposure, while 69% use social networks to increase web traffic. With that in mind, it’s important to tie your lead generation strategy to your social efforts. This infographic from Trellis shares key stats and tips to formulating a…
Advances In Applications Make ABM More Achievable For B2B Marketers

Advances In Applications Make ABM More Achievable For B2B Marketers

As the B2B marketing arena continues to evolve, account-based marketing (ABM) has reemerged as an effective strategy for driving revenue. The trend hasn't escaped the notice of marketing technology vendors. A number of companies have quickly adapted their offerings to accommodate ABM practices — further simplifying the approach for B2B marketers.
How To Connect Your Pay-Per-Click Leads To Offline Sales

How To Connect Your Pay-Per-Click Leads To Offline Sales

It may be difficult to tie digital marketing initiatives, such as display advertising, to the company’s bottom line. However, there is a simple math equation to measure pay-per-click (PPC) ROI. This infographic from Vertical Measures aims to help B2B marketers better understand and calculate their PPC ROI. 
Great Email Campaigns Start With Great Audiences

Great Email Campaigns Start With Great Audiences

Data shortfalls can negatively impact email campaigns, leading to a myriad of issues — from lack of goals, deliverability problems and more. These data issues can derail even the best-intentioned email marketing campaigns. So, it's no wonder that marketers are searching for better ways to target prospects through higher-quality, accurate and up-to-date data. Fill out the form for insight on…
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