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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The New Era Of Demand Gen: Best Practices For Engagement

The New Era Of Demand Gen: Best Practices For Engagement

Improving campaign results is the foremost goal for B2B marketers, and demand generation strategy is central to their success. In this webinar, we'll focus on the modern approach required to turn the most valuable prospects into customers, and we'll use real world examples to illustrate demand generation best practices, trends and effective strategies that work to drive demand, including: The…
How to Turn Research Data Into A Content Arsenal

How to Turn Research Data Into A Content Arsenal

Developing research surveys takes a lot of time, bandwidth and manpower. But when designed and strategized successfully, research data can drive big results, helping organizations improve awareness, generate leads and improve overall brand positioning. During this webinar, you'll learn how Magnetic: Designed survey questions and desired outcomes based on a specific target audience; Promoted the results to positioned itself as…
The One Content Marketing Hack Your Competitors Will Hate You For

The One Content Marketing Hack Your Competitors Will Hate You For

Are you struggling to create enough content day-in and day-out? Are you battling to stand out from the competition? Join the club. It's time to try something new and unconventional—something guaranteed to actually produce returns from your content marketing. Join Curata founder Pawan Deshpande for a groundbreaking webinar teaching how to effectively use content curation to consistently publish the sort…
How To Get Started With An Account-Based Marketing Strategy

How To Get Started With An Account-Based Marketing Strategy

It Begins With Account-Based Content! Going with an account-based marketing strategy enables marketers to uncover the true definition of a good and a bad lead by assessing company fit. If you're new to account-based marketing (ABM), then you're in the right place. Join us for a webinar on Wednesday, Aug. 10 at 1pm EDT to find out everything you need…
3 Critical Steps To Account-based Marketing Success

3 Critical Steps To Account-based Marketing Success

A recent study conducted by ITSMA revealed that 80% or marketers say that ABM outperforms every other marketing investment. Whether you are increasing your portfolio of accounts, upselling your current customers or just beginning your ABM journey, account-based marketing is clearly no longer a "nice-to-have." If you're a B2B marketer, it is simply smart business. ABM can help you reach…
Best Practices For Purchasing Net New Leads

Best Practices For Purchasing Net New Leads

2016 Buyer's Guide By acquiring a list of targeted net-new contacts, marketing can eliminate the guesswork involved with attracting qualified leads to their campaigns. But to ensure high-quality B2B contact data, you need to consider some best practices and recognize the red flags to avoid while engaging data providers. Fill out the form below to get the 2016 Buyer's Guide,…
Lessons From The Most Powerful Content Marketers

Lessons From The Most Powerful Content Marketers

B2B marketers are always looking to improve their content arsenal, and one of the best ways to identify what is working is to look at in-depth case studies of companies that are doing it right. This infographic from Salesforce provides key lessons content marketers can learn from companies such as…
The 2016 Database Quality & Enrichment Report

The 2016 Database Quality & Enrichment Report

Focus On What Matters To Simplify Database Strategy B2B companies continue to be challenged with keeping their marketing databases up-to-date and accurate, and many are learning that it is important to focus on what matters most to their business to maximize time and resources. Identifying the data and metrics that have the greatest impact on the company's bottom line allows…
21 Compelling Content Marketing Lessons From The Game Of Thrones

21 Compelling Content Marketing Lessons From The Game Of Thrones

Whether it’s your latest E-book or the upcoming season of Game of Thrones, the content has to be appealing to your target audience in order for it to be successful. This infographic from Your Escape From 9 to 5 provides a deep dive into some content marketing lessons that can…
Best Practices in Account-Based Marketing: An Analytics-Driven Approach

Best Practices in Account-Based Marketing: An Analytics-Driven Approach

As B2B organizations look to streamline their account-based marketing (ABM) initiatives, many have realized that their database can be a blessing to those looking to personalize campaigns on the account and individual level. This infographic from LatentView Analytics shares some tips and best practices for leveraging marketing analytics to boost campaign…
How To Send Emails Like A Professional

How To Send Emails Like A Professional

Email is still the most popular channel leveraged by B2B marketers to engage with prospective buyers. However, marketers continue to struggle to maximize their email ROI without inundating their audience. This infographic from OnBlastBlog.com provides detailed information regarding subject lines, marketing platforms and optimal times and days to send emails.…
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