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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Content Intelligence In Five Minutes

Content Intelligence In Five Minutes

Content intelligence has the potential to give B2B marketers full context into their content, but is it too early to reap the potential benefits? This infographic from Curata shares an in-depth look into the origins of content intelligence, what it takes to collect it and how it is revolutionizing the…
The 2018 State Of Video Marketing

The 2018 State Of Video Marketing

2017 may have been dubbed the "year of video marketing," but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level. This special report will dive into new trends in video and share…
2017 State Of Video Marketing

2017 State Of Video Marketing

Growing Preference For Video Content Results In Starring Role Throughout Entire Buying Journey Online video will account for 74% of all web traffic this year, according to KPCB, leaving some to dub 2017 as the "year of video marketing." This special report will dive deep into the current state of video marketing, and will showcase real-world use case examples of…
Artificial Intelligence for Sales and Marketing

Artificial Intelligence for Sales and Marketing

The fastest, easiest way to engage, qualify and follow-up with sales leads With new marketing and sales automation tools, it's easier than ever to get your message out to prospects.But when they respond and express interest, it's not easy to engage every single one of them to find out who's truly interested in your product or service. This E-book will…
11 Reasons Why No One Is Watching Your Video Content

11 Reasons Why No One Is Watching Your Video Content

While video content may be considered a preferred format for some B2B buyers, it doesn’t mean that these buyers will like your content—unless it meets their needs and educates them on a topic they want to learn more about. This infographic from Jointviews spotlights 11 of the main reasons why…
2017 Lead Nurturing & Acceleration Survey Report

2017 Lead Nurturing & Acceleration Survey Report

  With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report's 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis. Nurture campaigns are also…
How To Solve The B2B Data Quality Crisis

How To Solve The B2B Data Quality Crisis

An Expert Assessment of The Network of Record The challenges of data quality are widely recognized. They will only get worse as business data getsmore complicated and businesses evolve more rapidly. The Network of Record is a continuously-updateddatabase of company and contact information constructed from multiple sources including publicdata, commercial vendors and sales and marketing interaction records from participating Radius…
Insight Into The Marketing & Sales Enablement Tech Stack

Insight Into The Marketing & Sales Enablement Tech Stack

Alignment is an ongoing battle for B2B organizations — so much so that it is impacting tech selection. This infographic from Seismic examines new research that aims to uncover what types of technologies enterprise companies are leveraging to enhance their marketing and sales alignment capabilities.
The Benefits Of Micro-Influencer Marketing

The Benefits Of Micro-Influencer Marketing

Influencers don’t have to have millions of followers to be a valuable asset in your company’s influencer marketing strategy. This infographic from Shane Barker highlights the variety of ways B2B marketers can benefit from “micro-influencers” to drive engagement with target audiences.
Customer Reviews: 3 Steps To Create a Review Strategy For Your Business

Customer Reviews: 3 Steps To Create a Review Strategy For Your Business

As part of their online research, buyers engage with ratings and reviews to build a transparent, pre-purchase expectation for a product. In fact, 85% of tech buyers read up to 10 online reviews before making a purchase, according to G2 Crowd. Access this three-step guide to collecting, responding to and leveraging customer reviews to your company's advantage. Just fill out…
The 2017 State Of Database Quality

The 2017 State Of Database Quality

Data is central to all aspects of demand generation and performance marketing. Sitting at the crosshairs between all marketing and sales engagement, accurate and detailed data on customers and prospects is critical to reaching targeted buyers, as well as tracking the effectiveness of campaigns and sharing insights and buying behaviors across the organization.While the benefits of data alignment and augmentation…
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