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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2017 ABM Benchmark Survey: 74% Of Marketers Say Its Meeting Or Exceeding Expectations

2017 ABM Benchmark Survey: 74% Of Marketers Say Its Meeting Or Exceeding Expectations

Research Shows Early ABM Rollouts Hitting The Mark In Meeting Business Goals, As B2B Organizations Look To Expand Impact The buzz around ABM has been so loud for the past 18 months, it's understandable that some industry watchers have quickly categorized it as overhyped. However, Demand Gen Report's Second Annual ABM Benchmark Survey served as a good reality check for…
Top 10 Mistakes That Make Your Blog A Flop

Top 10 Mistakes That Make Your Blog A Flop

This infographic from LyntonWeb highlights the 10 biggest mistakes marketers make when developing blogs that could hurt their overall impact. It also provides tips and best practices to overcome these mistakes and produce better blog content.
The Digital Business Imperative

The Digital Business Imperative

For EBusiness & Channel Strategy Professionals You recognize that digital is a pervasive threat. Now it is time to do something about it. Download this white paper to learn from Forrester Research how you can set an effective course to drive your business strategy through the power of digital. You will learn: Why 33% of executives believe that digital disruption…
How Top Marketers Are Integrating Targeted Account Efforts With Lead Gen Strategies

How Top Marketers Are Integrating Targeted Account Efforts With Lead Gen Strategies

The B2B Balancing Act Many B2B companies have launched ABM initiatives, but some are struggling with how to balance these more targeted programs versus traditional, lead-focused demand generation. The emerging reality is that both ABM and lead-focused demand gen have a role to play in today's B2B marketing efforts to prioritize high-value accounts and identify new prospects. Finding a healthy…
The Three Rs Of ABM

The Three Rs Of ABM

When it comes to an effective ABM strategy, B2B marketers are seeing results by focusing on “the three Rs.” This infographic from the ITSMA highlights the importance of reputation, relationships and — ultimately — revenue for practitioners to continuously deliver results with their ABM programs.
The ABM Planning Checklist

The ABM Planning Checklist

There’s more to planning an efficient ABM program than meets the eye. This infographic from the Spear Marketing Group provides readers a guide to guarantee new ABM efforts drive the desired results.
Avoiding Analysis Paralysis In Marketing Measurement

Avoiding Analysis Paralysis In Marketing Measurement

An Inside Look At How Advanced Companies Are Removing Complexity & Creating Dashboards That Deliver Actionable Insights For Modern Performance-driven Marketers According to Demand Gen Report's Marketing Measurement and Attribution Survey, 85% of marketers say their current ability to measure and analyze performance and impact is lacking. To further explore this issue, we interviewed industry experts and secured an inside…
The Anatomy Of A Successful B2B Sales Email

The Anatomy Of A Successful B2B Sales Email

Since email acts as the primary communication tool for many B2B sales reps, the channel has become inundated for buyers. It’s vital to engage prospects properly so they open your emails instead of delete them. This infographic from SalesStaff shares tips, stats and best practices for writing a sales email…
8 B2B Marketing Myths Debunked

8 B2B Marketing Myths Debunked

B2B marketers have a boatload of data and third-party research at their disposal. But it can lead them to believe superstitions instead of real facts. This infographic from TechnologyAdvice spotlights some of the most common misconceptions in B2B marketing and why they aren’t true.
The 2017 B2B Innovator Awards

The 2017 B2B Innovator Awards

The inaugural class of B2B Marketing Innovators is made up of 34 executives across a variety of roles and organizations. The common traits among this elite group are a passion for testing and measuring, a willingness to push the envelope with creative campaigns and messaging, and a data-driven approach to aligning with sales and driving revenue.
How Customer Review “Conversations” Strengthen Buyer Intent for Software and Service Providers

How Customer Review “Conversations” Strengthen Buyer Intent for Software and Service Providers

Given the complicated nature of B2B solution purchases, it's important to maintain the strength of buyer intent throughout the process, and to engage in customer conversations to gain feedback and improve user experience. An untapped area for these conversations is the customer review — specifically on review sites — where providers, users, and buyers can engage in dialogue about products…
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