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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Sizing Up DIY vs. Do It For Me In B2B Marketing

Sizing Up DIY vs. Do It For Me In B2B Marketing

Why The DIFM Revolution Is Making More Sense For Small To Mid-sized Teams To Accelerate Campaigns & Pipeline Impact The DIFM revolution that has quickly taken hold in the consumer world is now being applied to marketing automation. In the process, it has enabled small to mid-sized marketing teams to perform on par with much larger organizations. DIFM partners can…
LookBookHQ: A Case Study

LookBookHQ: A Case Study

How DemandWorks Delivers Binge-Ready Leads From Target Accounts You may have heard that the content "bingeing" is the most important metric when generating qualified leads. This guide teaches you about why content bingeing is a great indicator of a qualified lead, and which company can help deliver that metric to you. In this case, you'll learn how DemandWorks helped deliver:…
2017 B2B Buyers Survey Report

2017 B2B Buyers Survey Report

Risk-Averse Buyers Expect Consistent, Personalized Experiences Throughout Complex Journey According to the findings of Demand Gen Report's 7th Annual B2B Buyer's Survey, respondents cited risk aversion, the critical element of timing and an increasing reliance on peer reviews as critical influences in the buying journey. The 2017 survey—which polled 283 B2B C-level executives, VPs and Directors across various B2B industries—found…
How Marketers Really Feel About Conferences

How Marketers Really Feel About Conferences

In-person events and tradeshows can take up a big chunk of marketing budgets, so it’s vital to make the most of those investments. This infographic from Digital Third Coast spotlights recent research from more than 300 marketing practitioners on their tradeshow preferences and what organizers can do to improve their…
To Challenge Or Not To Challenge? Status Quo

To Challenge Or Not To Challenge? Status Quo

Matching the Message to the Moment in the Customer Lifecycle Challenging your prospects, provoking the buyer, leading with unexpected insights. These disruption-minded messages are the lifeblood of the story you need to tell when you're the outsider trying to acquire new customers. But applying that same messaging approach to keeping customers and expanding profitability will backfire. To acquire new customers,…
The Really Good Email Design Checklist

The Really Good Email Design Checklist

This infographic from Campaign Monitor shares a comprehensive checklist for constructing an email design that will enhance campaigns and boost engagement.
The Buying Enablement Guide: A Modern Approach To B2B Selling

The Buying Enablement Guide: A Modern Approach To B2B Selling

Who's in charge of buying? Who's in charge of selling? It's not a trick question, but the answer is truly important. Take the lead; show your buyers the way. They will appreciate it and you'll get deals done faster. This E-book can teach you what you can do to better enable your buyers—and every stakeholder in the buying group—to actually…
The Ultimate Guide To Content Insights

The Ultimate Guide To Content Insights

In order for your content marketing strategy to be most effective, you must identify areas of improvement and optimize them accordingly. The Ultimate Guide to Content Insights offers a framework to generate this valuable information and help you understand what's working and where to invest your money. This white paper is designed to teach you how to implement the right…
Four Steps To Unlocking The Real Power Of Marketing Personalization

Four Steps To Unlocking The Real Power Of Marketing Personalization

Personalization is a great opportunity for marketers to better engage customers, but close to three-quarters of buyers (74%) say they are frustrated with websites that are not tailored to their needs. This infographic from MDG Advertising shares a list of steps marketers can take to better personalize their engagement with…
The Data Quality Crisis

The Data Quality Crisis

Research from Radius shows that in a three-month period, 7.6% of contacts in the average CRM become unreachable, 4.2% of phone numbers have changed or disconnected, and 2.5% of emails become invalid. This infographic from Radius features some recent findings that highlight the challenges of data quality for B2B enterprises.
How Will ‘Fake News’ Affect Online Ad Budgets?

How Will ‘Fake News’ Affect Online Ad Budgets?

This infographic from BrightRoll shares how the growing trend of “fake news” is causing advertisers to focus heavily on content quality. It also highlights key findings from a recent study that analyzed how programmatic advertisers are adapting to the growing abundance of inferior content across the Web.
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