COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

An Introduction To Content Activation: How To Transform Passive Content Delivery To Accelerate Revenue

An Introduction To Content Activation: How To Transform Passive Content Delivery To Accelerate Revenue

Unlike passive content, content activation never leaves the buyer’s next step to chance. It orchestrates content-driven journeys that progress prospects faster and more accurately. In this E-book, you'll learn how content activation: Focuses on the buyer's immediate information needs; Removes the obstacles to self-education; Spots the hottest prospects so you can accelerate to a sale; and Serves less engaged prospects…
2018 Marketing Measurement & Attribution Benchmark Survey Report

2018 Marketing Measurement & Attribution Benchmark Survey Report

New Research Shows B2B Marketers Struggling With Metrics, But Striving For Specific Insights On Investments By Channel & Impact By Stage Effective marketing measurement and attribution continues to be a top priority, as well as an ongoing challenge for B2B marketers. Findings from Demand Gen Report’s 2018 Marketing Measurement and Attribution Benchmark Survey show that the majority (87%) of respondents…
Marketing Post GDPR: Two Tribes Of Marketing

Marketing Post GDPR: Two Tribes Of Marketing

This infographic from Marketo outlines the two varying approaches marketers have adopted ahead of the General Data Protection Regulation (GDPR). According to new research from Marketo, 55% of marketers have taken a marketing-first approach, while the remaining 45% have taken a legal-first approach.
Optimize For The View: The Ideal Length For Your Next Video

Optimize For The View: The Ideal Length For Your Next Video

This infographic from HubSpot offers insights into video marketing and explains how the ideal video length varies across social media channels. Audience engagement on Facebook peaks around videos that are a minute long, meanwhile it is the 30-second videos that perform best on Instagram.
How To Solve Your Most Common Data Problems

How To Solve Your Most Common Data Problems

All too often, it’s not product functionality that’s keeping your marketing automation instance from reaching its full potential, it’s your data. On June 12 at 1PM ET, Alyssa Hewitt, Marketo Certified Consultant & Certified Instructor, The Pedowitz Group and Emily Salus, Head of Professional Services, Openprise will give attendees practical ideas that they can implement right now to improve the…
A Look Behind The ABM Curtain: Crafting A Multichannel Hit

A Look Behind The ABM Curtain: Crafting A Multichannel Hit

The explosion of ABM is changing the way B2B brands approach customer acquisition and key account engagement In a May 24 webcast at 2 PM ET, Jessica Cross of RollWorks will share how the company built a successful campaign that synced messages with where prospects were in the sales funnel. During this webinar, you'll learn: Mapping four major sales stages;…
Live Streaming And Business

Live Streaming And Business

This infographic from SummitLive demonstrates the power of livestream video in the B2B space, including how audiences are likely to watch live video for eight times as long as video on-demand and videos posted on social media garner 1200% more shares than text and images combined.
How To Create A B2B Social Media Strategy (Without Being Boring)

How To Create A B2B Social Media Strategy (Without Being Boring)

When it comes to social media marketing, B2B companies could stand to take a page from the B2C playbook and venture outside their comfort zone to experiment on different social media platforms. This infographic from Sprout Social walks you through the dos and don'ts of B2B social media marketing and…
Content Experience Impact: And The Buyer’s Journey

Content Experience Impact: And The Buyer’s Journey

The Impact Of Content Experience On The Buyer's Journey This benchmark study details how B2B marketers are creating impactful content for their buyers at every stage of the journey. Some key findings include: Over half of participants report that budget constraints are their biggest barrier to content marketing; Almost two-thirds of participants have only basic or no measurements of content…
The 2018 State Of Account-Based Marketing

The 2018 State Of Account-Based Marketing

Leaders Refining ABM Practices With Hyper-Personalized Targeting, Messaging & Engagement B2B buyers are increasingly expecting Amazon-like experiences with recommendations and offerings tailored to their unique interests and behaviors. While 35% of respondents to Demand Gen Report's 2017 ABM Benchmark Survey noted that they are doing personalized/custom messaging for each account, they are still challenged with delivering that level of personalization…
The Road To Successful Personalization

The Road To Successful Personalization

Research shows that 96% of marketers believe personalization helps advance their relationships with customers. But what are the best strategies for success? This infographic from Evergage explains how to personalize your campaigns to maximize lead engagement and conversion.
Subscribe to this RSS feed