Resources

2018 B2B Buyers Survey Report: Sales Representatives Play Greater Role Within Critical 1-3 Month Active Buyer Timeframe

B2B buyer preferences have heavily evolved over the years since Demand Gen Report began conducting its annual B2B Buyers Survey in 2012. From the get-go, buyers have gone through long-term research processes, added more internal team members to the decision-making journey and relied on content and social media to make purchase decisions. While these criteria still hold true today, buyer…

The State Of B2B Content Marketing: 6 Things Every Brand Needs To Know

B2B marketers are finally catching up to their B2C peers when it comes to content marketing. According to this infographic from MDG Advertising, 87% of B2B marketers in the U.S. engage in content marketing and 72% have a documented content marketing strategy.

Payoffs Of Personalization

This infographic from Bound explores the state of content marketing and the importance of gathering actionable data to drive personalized experiences. It also includes a checklist for successful end-to-end personalization.

5 Simple Steps To Alignment Across The Customer Experience

Marketing and sales alignment is a frequent topic of discussion, but it's a challenge for many B2B companies to achieve. This infographic from Kapost outlines five practical steps B2B businesses can take to ensure their sales and marketing teams are fully aligned, including establishing regular meetings, creating universal personas and…

The Overlooked Ad Channel: How Your Employee Emails Could Drive Targeted, Personalized Ads To Your Dream Accounts

Employee-sent email messages represent an existing overlooked ad channel that can be unlocked using the signature line at the bottom of message. Success, however, is not simply a matter of telling all employees what to copy and paste into the signature of their outgoing emails. This interactive white paper spotlights: Email signature marketing by the numbers; Why employee email works…

6 Stories Of How AI Solutions Are Improving Lead Conversion Results For High-Growth Companies

This portfolio contains six stories of how AI solutions are improving lead conversion results for high-growth companies. You'll learn how: CenturyLink leverages AI assistants to convert more leads into sales-ready prospects; The Los Angeles Film School utilizes AI for personalized lead engagement; NewVoiceMedia generated significant results by having their AI assistant follow up on every lead; ScaleArc's virtual sales assistant…

How To Create Video Content For Content Marketing

This infographic from NewsCred Insights offers tips on how to create a winning content marketing strategy with video. Takeaways include how to establish a video feedback process and repurpose video content to maximize shelf life and cut spending.

How To Overcome The Pain Points Of Your CRM

Your CRM is only as good as the data in it, as data solves common pain points of marketing operations. If fueled by dirty data, your CRM becomes yet another obstacle hindering your team's success. Leveraging research and commentary from industry analysts, this E-book explores how your marketing team can produce top-notch CRM results by improving data quality in areas…