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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How To Increase Sales Productivity

How To Increase Sales Productivity

This infographic from ZoomInfo offers valuable statistics on sales productivity, such as 42% of sales reps feel they do not have the right information before making a call and only 52% feel they are effective at reaching key players at target accounts.
The Key Ingredient To Fueling FIRE Strategies In Sales & Marketing

The Key Ingredient To Fueling FIRE Strategies In Sales & Marketing

IAs modern marketing and sales teams focus on accounts, their buying groups and the individual needs of the people that make up these groups, they realize that they need the right data to fuel marketing and sales efforts. Ultimately, leveraging the FIRE methodology — an acronym for Fit, Intent, Recency and Engagement — can position B2B businesses to narrow down…
The Content Experience Report: 8 Data Science Insights You Can Use To Boost Content Engagement And Conversions

The Content Experience Report: 8 Data Science Insights You Can Use To Boost Content Engagement And Conversions

By combining quality content with a remarkable experience, marketers can drive engagement rates and boost results. The key components that impact the content experience are environment, structure and points of engagement. This report outlines eight ways marketers can enhance the content experience and move the needle for current and prospective customers. Key takeaways include: Placing content in more than one…
Getting Emotional In B2B Marketing

Getting Emotional In B2B Marketing

Buyers are 50% more likely to make a purchase based on emotional factors than functional value, according to new research from LinkedIn. This infographic reveals key findings on the value of incorporating emotion into B2B marketing campaigns and offers best practices for doing so.
Breaking Down The 4 P’s Of A Successful Lead Follow Up

Breaking Down The 4 P’s Of A Successful Lead Follow Up

How companies follow up with inbound leads can drastically impact their sales funnel and ability to convert prospects into customers.This survey report evaluates the lead response efforts of 866 companies using the “4 P’s” of lead engagement as metrics for success, including: Promptness: Only 13% of all companies responded within the first five minutes of receiving an inquiry; Personalization: Over…
From B2B To B2P: A Tactical Guide To Driving Personalized Engagement By Transforming Your Approach To Data & Campaigns

From B2B To B2P: A Tactical Guide To Driving Personalized Engagement By Transforming Your Approach To Data & Campaigns

It’s people, not personas or accounts, who are ultimately making buying decisions. Successful companies are switching from a B2B to B2P mindset and are taking the time to really understand and respond to customer behavior and preferences.This interactive white paper offers tactical advice for delivering personalized experiences that meet modern buyer expectations. Learn how: An audience, human-first approach can transform…
ABM Hits And Headaches

ABM Hits And Headaches

This infographic from Uberflip outlines the top priorities of marketers diving into ABM, as well as the most common challenges they face upon execution.
The Benefits Of Aligning IT And Marketing

The Benefits Of Aligning IT And Marketing

Thought leaders tend to focus on the benefits of aligning marketing and sales, but the IT department should not be overlooked. According to this infographic from ClickDimensions, 78% of IT professionals think they work collaboratively with marketing, yet only 58% of marketers agree.
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